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~type_genre:"Aufsatz im Buch"
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History of economic thought
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Kurz, Heinz D.
53
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Hagemann, Harald
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Harcourt, G. C.
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Arena, Richard
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Jones, D. G. Brian
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Cardoso, José Luís
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Marcuzzo, Maria Cristina
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Steiner, Philippe
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Bateman, Bradley W.
10
Boianovsky, Mauro
10
Freiling, Jörg
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9
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9
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The Oxford handbook of sociology and organization studies : classical foundations
35
The Oxford handbook of management theorists
33
History of marketing thought ; Volume 1
28
The future of the history of economics
26
History of marketing thought ; Volume 2
24
A source book on early monetary thought : writings on money before Adam Smith
23
Pensiero critico ed economia politica nel XIX secolo: da Saint-Simon a Proudhon
23
The Oxford handbook of Adam Smith
23
The Elgar companion to recent economic methodology
21
A research annual
18
Les traditions économiques françaises 1848 - 1939
18
Major theoretical debates and contemporary issues in marketing theory
18
The Oxford handbook of historical political economy
18
The SAGE handbook of marketing theory
18
Money, finance and crises in economic history : the long-term impact of economic ideas ; essays in honour of Maria Cristina Marcuzzo
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Austrian economics in transition : from Carl Menger to Friedrich Hayek
16
Critical marketing : issues in contemporary marketing
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
The visionary realism of German economics : from the Thirty Years' War to the Cold War
16
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Rediscovering Schumpeter : creative destruction evolving into "Mode 3"
15
The impact of theory on representations of the consumer and the marketing organisation
15
Work and working in twenty-first century New Zealand
15
A general perspective
14
Economists' lives : biography and autobiography in the history of economics
14
Neoliberalism : national and regional experiments with global ideas
14
New perspectives on political economy and its history
14
Research in the history of economic thought and methodology
14
The dissemination of economic ideas
14
The political economy of New Zealand
14
A history of Irish economic thought
13
A modern guide to Keynesian macroeconomics and economic policies
13
A study of economic reform : the case of New Zealand
13
Economic development and social change : historical roots and modern perspectives
13
Keynes and modern economics
13
Neue Herausforderungen an das Dienstleistungsmarketing
13
Redesigning the welfare state in New Zealand : problems, policies, prospects
13
Rosa Luxemburg and the critique of political economy
13
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ECONIS (ZBW)
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1
From teaching history of economic thought to teaching and learning with historical perspectives
Tavasci, Daniela
- In:
Teaching the History of Economic Thought : Integrating …
,
(pp. 49-64)
.
2018
Persistent link: https://www.econbiz.de/10011937395
Saved in:
2
Syllabi and examinations
Collier, Irwin L.
- In:
A contemporary historiography of economics
,
(pp. 121-136)
.
2019
Persistent link: https://www.econbiz.de/10011971265
Saved in:
3
Should the history of economic thought be included in undergraduate curricula?
Roncaglia, Alessandro
- In:
The economics curriculum : towards a radical reformulation
,
(pp. 61-74)
.
2014
Persistent link: https://www.econbiz.de/10010480563
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4
Blinde Flecken der Marketingwissenschaft : das Problemfeld der "4 Gs"
Hansen, Ursula
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 57-83)
.
1997
Persistent link: https://www.econbiz.de/10001296714
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5
Entwicklungspfade im Investitionsgütermarketing
Backhaus, Klaus
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 33-62)
.
1997
Persistent link: https://www.econbiz.de/10001298625
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6
Der Beitrag Wroe Alderson zur Entwicklung der
Marketingtheorie
und zur Betriebswirtschaftslehre des Handels
Hammann, Peter
- In:
Perspektiven ökonomischen Denkens : klassische und …
,
(pp. 3-22)
.
1998
Persistent link: https://www.econbiz.de/10001302716
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7
Parallel universes and disciplinary space : the bifurcation of managerialism and social sciece in marketing studies
Hackley, Christopher E.
- In:
Historical research in marketing management
,
(pp. 74-90)
.
2018
Persistent link: https://www.econbiz.de/10011926740
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8
Schulen der Marketingwissenschaft
Franke, Nikolaus
- In:
Empirie und Betriebswirtschaft : Entwicklungen und …
,
(pp. 237-266)
.
2003
Persistent link: https://www.econbiz.de/10001799612
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9
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2009
Persistent link: https://www.econbiz.de/10003832343
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10
Societal marketing and morality
Crane, Andrew
;
Desmond, John
-
2009
Persistent link: https://www.econbiz.de/10003832347
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