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COVID crisis and the impact on smart tourism, sustainable development and local communities
Rodrigues, Paula Cristina Lopes; Gómez-Suárez, Mónica; … - 2022
Persistent link: https://www.econbiz.de/10012888396
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Consumer decision making from a beloved brand : the Aspirin case
Borges, Ana Pinto; Rodrigues, Paula Cristina Lopes - In: New techniques for brand management in the healthcare sector, (pp. 184-198). 2021
Persistent link: https://www.econbiz.de/10012516044
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New luxury vs. old luxury : what is the definition of luxury brand?
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto - In: Building consumer-brand relationship in luxury brand …, (pp. 45-64). 2021
Persistent link: https://www.econbiz.de/10012517936
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Complexity of individual choice between the public and private healthcare sectors
Rodrigues, Paula Cristina Lopes; Sousa, Ana; Ferreira, Bruno - In: Handbook of research on complexities, management, and …, (pp. 195-215). 2023
Persistent link: https://www.econbiz.de/10013478677
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Factors influencing the level of trust in vaccines
Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, … - In: The role of brands in an era of over-information, (pp. 21-44). 2023
Persistent link: https://www.econbiz.de/10014365825
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Consumers' perceptions of innovation capacity : the role of the services at SMEs
Martins, Miguel; Borges, Ana Pinto; Vieira, Elvira Pacheco - In: Entrepreneurship ecosystems and their opportunities and …, (pp. 15-37). 2023
Persistent link: https://www.econbiz.de/10014391802
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Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes; Borges, Ana Pinto; Vieira, … - In: Sustainable marketing, branding, and reputation …, (pp. 178-194). 2023
Persistent link: https://www.econbiz.de/10014414212