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~type_genre:"Aufsatz im Buch"
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COVID crisis and the impact on smart tourism, sustainable development and local communities
Rodrigues, Paula Cristina Lopes
;
Gómez-Suárez, Mónica
; …
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2022
Persistent link: https://www.econbiz.de/10012888396
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Consumer decision making from a beloved brand : the Aspirin case
Borges, Ana Pinto
;
Rodrigues, Paula Cristina Lopes
- In:
New techniques for brand management in the healthcare sector
,
(pp. 184-198)
.
2021
Persistent link: https://www.econbiz.de/10012516044
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3
New luxury vs. old luxury : what is the definition of luxury brand?
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 45-64)
.
2021
Persistent link: https://www.econbiz.de/10012517936
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4
Complexity of individual choice between the public and private healthcare sectors
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
;
Ferreira, Bruno
- In:
Handbook of research on complexities, management, and …
,
(pp. 195-215)
.
2023
Persistent link: https://www.econbiz.de/10013478677
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5
Factors influencing the level of trust in vaccines
Borges, Ana Pinto
;
Vieira, Elvira Pacheco
;
Rodrigues, …
- In:
The role of brands in an era of over-information
,
(pp. 21-44)
.
2023
Persistent link: https://www.econbiz.de/10014365825
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Consumers' perceptions of innovation capacity : the role of the services at SMEs
Martins, Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira Pacheco
- In:
Entrepreneurship ecosystems and their opportunities and …
,
(pp. 15-37)
.
2023
Persistent link: https://www.econbiz.de/10014391802
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7
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
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