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~type_genre:"Aufsatz im Buch"
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Wuyts, Stefan
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Van Den Bulte, Christophe
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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New challenges in alliance portfolio management
Wuyts, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010353577
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2
Connectivity, control, and constraint in business markets
Wuyts, Stefan
- In:
The connected customer : the changing nature of …
,
(pp. 77-103)
.
2010
Persistent link: https://www.econbiz.de/10003951886
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3
The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn
;
Geyskens, Inge
- In:
Handbook of marketing and finance
,
(pp. 204-224)
.
2012
Persistent link: https://www.econbiz.de/10009552467
Saved in:
4
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
5
Vertical marketing systems for complex products : a triadic perspective
Wuyts, Stefan
;
Stremersch, Stefan
;
Van Den Bulte, Christophe
-
2008
Persistent link: https://www.econbiz.de/10003727669
Saved in:
6
Networks governance
Wuyts, Stefan
;
Van Den Bulte, Christophe
- In:
Handbook of business-to-business marketing
,
(pp. 73-89)
.
2012
Persistent link: https://www.econbiz.de/10009500197
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