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~type_genre:"Aufsatz im Buch"
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Perceptions, attitudes and lux...
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Consumer behaviour
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Advertising effects
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Agent-based modeling
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Agentenbasierte Modellierung
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Australia
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Australien
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Aufsatz im Buch
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Denize, Sara
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Miller, Kenneth E.
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Field guide to case study research in business-to-business marketing and purchasing
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
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The Oxford handbook of luxury business
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ECONIS (ZBW)
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Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
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2
Using case data to ensure "real world" input validation within fuzzy set theory models
Denize, Sara
;
Purchase, Sharon
;
Olaru, Doina
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 61-89)
.
2012
Persistent link: https://www.econbiz.de/10009703886
Saved in:
3
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
Saved in:
4
The effect of internet users' information processing strategy on brand attitude
Lee, Kelvin
;
Šalčiuvienė, Laura
;
Miller, Kenneth E.
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 162-172)
.
2006
Persistent link: https://www.econbiz.de/10003622131
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