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~type_genre:"Aufsatz im Buch"
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Motivations behind becoming a blogger and their business implications : the case of fashion
Larraufie, Anne-Flore Maman
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Sommer, Fabien
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Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 103-118)
.
2016
Persistent link: https://www.econbiz.de/10011430603
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How to ensure an ideal omnichannel client experience with key performance indicators : focus on personal luxury goods
Larraufie, Anne-Flore Maman
;
Gouriou, Lucile Arsov
; …
- In:
Competitive drivers for improving future business …
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(pp. 83-113)
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2021
Persistent link: https://www.econbiz.de/10012533579
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