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~type_genre:"Aufsatz im Buch"
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Brown, Stephen
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Transformative consumer research for personal and collective well-being
3
Introduction to international development : approaches, actors, and issues
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Macromarketing - a global focus ; Vol. 4
2
China's reform and economic growth : problems and prospects
1
Contemporary consumer culture theory
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1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Does marketing need reform? : fresh perspectives on the future
1
Handbook of qualitative research methods in marketing
1
Handbook on ethics and marketing
1
Handbook on place branding and marketing
1
Handbuch Alternative Investments ; Bd. 1
1
Investment management : meeting the noble challenges of funding pensions, deficits, and growth
1
Macromarketing - a global focus ; Vol. 1
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1
Major theoretical debates and contemporary issues in marketing theory
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Marketing : metaphors and metamorphosis
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Marketing management : a cultural perspective
1
Marketization : theory and evidence from emerging economies
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Memorable customer experiences : a research anthology
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Restoring financial stability : how to repair a failed system
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The Japanese finance : corporate finance and capital markets in changing Japan
1
The Routledge companion to contemporary brand management
1
The SAGE handbook of marketing theory
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The business guide : investment and trade in the UK
1
The development of marketing theory and its philosophical underpinnings
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Relationship marketing, e-commerce and the emancipation of the consumer
Fitchett, James
;
McDonagh, Pierre
- In:
Customer service : empowerment and entrapment
,
(pp. 191-199)
.
2001
Persistent link: https://www.econbiz.de/10001628795
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2
(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan
;
Prothero, Andrea
;
McDonagh, Pierre
- In:
Marketing management : a cultural perspective
,
(pp. 461-474)
.
2012
Persistent link: https://www.econbiz.de/10009508073
Saved in:
3
Sustainable consumption and production : challenges for transformative consumer research
McDonagh, Pierre
;
Dobscha, Susan
;
Prothero, Andrea
- In:
Transformative consumer research for personal and …
,
(pp. 267-281)
.
2012
Persistent link: https://www.econbiz.de/10009260772
Saved in:
4
Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.
;
Belz, Frank
;
McDonagh, Pierre
- In:
Transformative consumer research for personal and …
,
(pp. 205-223)
.
2012
Persistent link: https://www.econbiz.de/10009260775
Saved in:
5
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.
;
McDonagh, Pierre
;
Prothero, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003876820
Saved in:
6
Green marketing and green consumers: exploring the myths
Connolly, John
;
McDonagh, Pierre
;
Polonsky, Michael
; …
- In:
The international handbook on environmental technology …
,
(pp. 251-268)
.
2006
Persistent link: https://www.econbiz.de/10003448176
Saved in:
7
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William
;
McDonagh, Pierre
;
Prothero, Andrea
-
2008
Persistent link: https://www.econbiz.de/10003611049
Saved in:
8
The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts
Shultz, Clifford J.
- In:
Handbook on ethics and marketing
,
(pp. 188-219)
.
2015
Persistent link: https://www.econbiz.de/10011302059
Saved in:
9
Toward sustainable development for emerging economies : statistical capacity indicators in Chile and the Andean region
Sepulveda, Cristian A.
;
Shultz, Clifford J.
;
Peterson, Mark
- In:
Marketization : theory and evidence from emerging economies
,
(pp. 235-258)
.
2020
Persistent link: https://www.econbiz.de/10012227371
Saved in:
10
Transformative consumer research in developing economies : perspectives, trends, and reflections from the field
Shultz, Clifford J.
;
Shapiro, Stanley J.
- In:
Transformative consumer research for personal and …
,
(pp. 131-150)
.
2012
Persistent link: https://www.econbiz.de/10009260779
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