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~type_genre:"Aufsatz im Buch"
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Fairness management: India, Pakistan and Bangladesh
Bang, Nguyen
;
Simkin, Lyndon
;
Roy, Sanjit
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 233-252)
.
2015
Persistent link: https://www.econbiz.de/10011477464
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Amazon.in : surviving in a jungle
Roy, Sanjit
;
Charaborti, Rajdeep
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 45-59)
.
2017
Persistent link: https://www.econbiz.de/10011537862
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3
Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
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4
Reliance Indian Limited (RIL) : growth through innovation?
Pradhan, Sudeepta
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 169-182)
.
2017
Persistent link: https://www.econbiz.de/10011537938
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5
Will you defend your loved brand?
Javed, Mansoor
;
Roy, Sanjit
;
Mansoor, Bano
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 31-54)
.
2015
Persistent link: https://www.econbiz.de/10011279725
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6
Persuasion : a change strategy
Roy, Sanjit Kumar
- In:
The Icfai University Press on change management : …
,
(pp. 132-141)
.
2007
Persistent link: https://www.econbiz.de/10003791767
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7
Corporate social responsibility and employee volunteerism : a broad overview of CSR through volunteerism
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, Sanjit
;
Bang, …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 99-112)
.
2021
Persistent link: https://www.econbiz.de/10012546406
Saved in:
8
User acceptance of IoT applications in retail industry
Balaji, M. S.
;
Roy, Sanjit
;
Sengupta, Aditi
;
Chong, …
- In:
The internet of things in the modern business environment
,
(pp. 28-49)
.
2017
Persistent link: https://www.econbiz.de/10011670500
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9
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
10
Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development : an understanding of marketing exchange system to the poor
Wani, Tahir Ahmad
;
Singh, Ramendra
;
Tyagi, Nikita
- In:
Marketing to the poor : creating value
,
(pp. 113-130)
.
2022
Persistent link: https://www.econbiz.de/10014312220
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