Narrow search
Showing 1 - 10 of 10
Cover Image
Assessing measurement invariance through multi-sample structural equation modeling
Steenkamp, Jan-Benedict E. M. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 399-426). 1998
Persistent link: https://www.econbiz.de/10001299875
Cover Image
Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael; Steenkamp, Jan-Benedict E. M. - 2009
Persistent link: https://www.econbiz.de/10003794843
Cover Image
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.; Batra, Rajeev; Alden, Dana - 2010
Persistent link: https://www.econbiz.de/10003922860
Cover Image
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter; Steenkamp, Jan-Benedict E. M.; … - 2008
Persistent link: https://www.econbiz.de/10003655867
Cover Image
The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.; Wittink, Dick R. - 2007
Persistent link: https://www.econbiz.de/10003541608
Cover Image
The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn; Geyskens, Inge - In: Handbook of marketing and finance, (pp. 204-224). 2012
Persistent link: https://www.econbiz.de/10009552467
Cover Image
Optimum stimulation level and exploratory consumer bahavior in an emerging consumer market
Steenkamp, Jan-Benedict E. M.; Burgess, Steven M. - 2006
Persistent link: https://www.econbiz.de/10003410652
Cover Image
International market segmentation : issues and perspectives
Steenkamp, Jan-Benedict E. M.; Hofstede, Frenkel ter - 2006
Persistent link: https://www.econbiz.de/10003410965
Cover Image
Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture
Alden, Dana; Steenkamp, Jan-Benedict E. M.; Batra, Rajeev - 2006
Persistent link: https://www.econbiz.de/10003410976
Cover Image
Response biases in marketing research
Baumgartner, Hans; Steenkamp, Jan-Benedict E. M. - In: The handbook of marketing research : uses, misuses, and …, (pp. 95-109). 2006
Persistent link: https://www.econbiz.de/10003420105