Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture
Year of publication: |
2006
|
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Authors: | Alden, Dana ; Steenkamp, Jan-Benedict E. M. ; Batra, Rajeev |
Published in: |
International marketing ; Vol. V. - London [u.a.] : SAGE. - 2006, p. 367-390
|
Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
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