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~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
4,910
Consumer behaviour
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817
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Esch, Franz-Rudolf
25
Belk, Russell W.
18
Spiller, Achim
18
Gröppel-Klein, Andrea
17
Hassan, M. Kabir
15
Bauer, Hans H.
13
Bruhn, Manfred
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Burmann, Christoph
13
Weinberg, Peter
13
Diehl, Sandra
11
Keller, Kevin Lane
11
Terlutter, Ralf
11
Enneking, Ulrich
10
Gierl, Heribert
10
Grunert, Klaus G.
10
Schmitt, Bernd
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Fischer, Wolfgang Chr.
9
Fournier, Susan
9
Hill, Ronald Paul
9
Langner, Tobias
9
Schröder, Hendrik
9
Fischer, Alexander
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
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Mohd Suki, Norazah
8
Park, C. Whan
8
Scherhorn, Gerhard
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Silberer, Günter
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Ahlert, Dieter
7
Aishath Muneeza
7
Arnould, Eric J.
7
Diller, Hermann
7
Geise, Wolfgang
7
Goldsmith, Ronald E.
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Homburg, Christian
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
23
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Handbook of brand relationships
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Measuring and managing brands
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Handbook of Islamic marketing
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Wealth Management and Investment in Islamic Settings : Opportunities and Challenges
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Islamic perspectives on wealth creation
14
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
14
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
14
The Oxford handbook of luxury business
14
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
14
Brand management ; Vol. 2
13
Brand management ; Vol. 3
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
13
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Luxury marketing : a challenge for theory and practice
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Strong brands, strong relationships
13
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
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ECONIS (ZBW)
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1
Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith
;
Konopka, Roman
- In:
Country of origin effect : looking back and moving forward
,
(pp. 57-70)
.
2019
Persistent link: https://www.econbiz.de/10012008495
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Country of origin effect : looking back and moving forward
,
(pp. 3-19)
.
2019
Persistent link: https://www.econbiz.de/10012008485
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3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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4
The influence of label on wine consumption : its effects on young consumers' perception of authenticity and purchasing behaviour
Lunardo, Renaud
- In:
International marketing and trade of quality food products
,
(pp. 279-295)
.
2009
Persistent link: https://www.econbiz.de/10003835848
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5
The potential impacts of mandatory country-of-origin labelling on US agriculture
Rosson, C. Parr
;
Adcock, Flynn J.
- In:
International agricultural trade disputes : case …
,
(pp. 35-44)
.
2005
Persistent link: https://www.econbiz.de/10003301788
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6
Région ou pays d'origine : en quoi ces concepts sont-ils différents et reliés entre eux?
Dekhili, Sihem
-
2010
Persistent link: https://www.econbiz.de/10009736609
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7
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
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8
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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9
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
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10
Image
Voordt, Dorotheus Johannes van der
- In:
Facilities management and corporate real estate …
,
(pp. 86-103)
.
2017
Persistent link: https://www.econbiz.de/10011541540
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