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~type_genre:"Aufsatz im Buch"
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The Palgrave handbook of the economics and language
16
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
12
The rise of management-speak
12
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
12
The economics of language policy
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Electronic word of mouth as a promotional technique : new insights from social media
9
Word of mouth and social media
9
Die Sprache der Wirtschaft
7
Bridging linguistics and economics
6
Economic approaches to language and bilingualism
6
Intercultural business communication and simulation and gaming methodology
6
Language in international business : developing a field
6
Ökonomie, Sprache, Kommunikation : neuere Einsichten zur Ökonomie
5
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
Immigration, language, ethnicity. - 1985. - XXXII, 376 S. : Ill. - Enth. 24 Beitr.
4
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
4
Learning and knowledge for the network society
4
Acceptance and mindfulness at work : applying acceptance and commitment therapy and relational frame theory to organizational behavior management
3
Consumer psychology in a social media world
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Customer engagement marketing
3
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
3
Economically speaking : essays in honour of Chris Braecke
3
Globalisierung, Europäisierung, internationale Vernetzung : innovative Konzepte zur Förderung von Mobilität und internationalen Qualifikationen
3
Globalization and national cultures
3
Handbook of research on mobile marketing management
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
How labor migrants fare : with 34 figures and 114 tables
3
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Online reputation management in destination and hospitality : what we know, what we need to know
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Advertising in new formats and media : current research and implications for marketers
2
Brand management ; Vol. 1
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bridging the gap between advertising academia and practice
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ECONIS (ZBW)
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1
Language
discordance and technological facilitation in health care service encounters : a contrastive experiment
De Wilde, July
;
Praet, Ellen van
;
Van Vaerenbergh, Yves
- In:
Technology mediated service encounters
,
(pp. 17-43)
.
2019
Persistent link: https://www.econbiz.de/10012057340
Saved in:
2
Speak and ye shall receive :
language
knowledge as human capital
Pendakur, Krishna
;
Pendakur, Ravi
- In:
Economic approaches to language and bilingualism
,
(pp. 89-121)
.
1998
Persistent link: https://www.econbiz.de/10001400171
Saved in:
3
Language
and emotion
Bond, Niall
;
Ginsburgh, Victor
- In:
The Palgrave handbook of the economics and language
,
(pp. 231-260)
.
2016
Persistent link: https://www.econbiz.de/10011530570
Saved in:
4
Challenges of minority languages
Grin, François
- In:
The Palgrave handbook of the economics and language
,
(pp. 616-658)
.
2016
Persistent link: https://www.econbiz.de/10011531124
Saved in:
5
Globalization,
language
(s), and mobility
May, Stephen
- In:
The economics of language policy
,
(pp. 383-401)
.
2016
Persistent link: https://www.econbiz.de/10012024990
Saved in:
6
The multifaceted role of
language
in international business : unpacking the forms, functions and features of a critical challenge to MNC theory and performance
XA-DK;Brannen, Mary Yoko
;
Piekkari, Rebecca
;
Tietze, Susanne
- In:
Language in international business : developing a field
,
(pp. 139-162)
.
2017
Persistent link: https://www.econbiz.de/10011582123
Saved in:
7
Do linguists need economics and economists linguistics?
Vigouroux, Cécile B.
;
Mufwene, Salikoko S.
- In:
Bridging linguistics and economics
,
(pp. 1-55)
.
2020
Persistent link: https://www.econbiz.de/10012215204
Saved in:
8
Language
economics and
language
rights
Edwards, John
- In:
Bridging linguistics and economics
,
(pp. 224-244)
.
2020
Persistent link: https://www.econbiz.de/10012215238
Saved in:
9
International migration and the economics of
language
Chiswick, Barry R.
;
Miller, Paul W.
-
2015
Persistent link: https://www.econbiz.de/10011495159
Saved in:
10
Language
planning and linguistic diversity : the Indian perspective
Choudhury, Amitav
-
2001
Persistent link: https://www.econbiz.de/10001703461
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