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19
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17
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Langner, Tobias
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Meyer, Anton
15
Strödter, Kristina
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King, Stephen
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Handbook of consumer psychology
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The Routledge companion to identity and consumption
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Human factors and ergonomics in consumer product design : methods and techniques
29
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Product experience
27
The evolution of brands : from signals of quality to storehouses of trust
27
Transformative consumer research for personal and collective well-being
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
23
Cross-cultural and critical perspectives on brands
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Strong brands, strong relationships
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
23
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Brand Content : die Marke als Medienereignis
20
Brand Planning : starke Strategien für Marken und Kampagnen
20
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
19
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
19
Consumer-brand relationships : theory and practice
19
Dienstleistungsmarken : Forum Dienstleistungsmanagement
19
Handbook of brand relationships
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
19
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19
Corporate brand and corporate reputation
18
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
Handbook on brand and experience management
18
Kellogg on branding : the marketing faculty of the Kellogg School of Management
18
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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The Oxford handbook of luxury business
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand management ; Vol. 3
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Brand management in emerging markets : theories and practice
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ECONIS (ZBW)
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1
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception
: a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
2
Intra-national cultural differences in thinking styles and the importance of technological product attributes for
brand
perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
Saved in:
3
Private label consumers and national
brand
new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
4
Das Verhältnis junger Konsumenten in Bratislava zu Markenartikeln : am Beispiel von Markenkleidung und ihrer
Wahrnehmung
der Konsumgesellschaft
Hudáková, Eva
- In:
Regimewechsel und Gesellschaftswandel in Osteuropa : …
,
(pp. 129-132)
.
2007
Persistent link: https://www.econbiz.de/10003591678
Saved in:
5
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
6
How to promote quality
perception
:
brand
advertising or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
Saved in:
7
Brand
experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
8
Developing scale to measure perceived
brand
literacy of consumer products : an empirical experiment
Rajagopal, Ananya§
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 307-332)
.
2020
Persistent link: https://www.econbiz.de/10012121361
Saved in:
9
Cultural perspectives on advertising perceptions and
brand
trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
10
Online
brand
identity factors and challenges : from e-shopper's perceptions
Abu-Daabes, Ajayeb Salama
;
Kamal al-Din, Hanan Atef
-
2014
Persistent link: https://www.econbiz.de/10011939567
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