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~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
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Consumer behaviour
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4,785
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Kirzner, Israel M.
14
Roth, Stefan
13
Spiller, Achim
13
Weinberg, Peter
13
Bauer, Hans H.
12
Diller, Hermann
12
Loy, Jens-Peter
12
Diehl, Sandra
11
Priddat, Birger P.
11
Bagozzi, Richard P.
10
Bruhn, Manfred
10
Grunert, Klaus G.
10
Herrmann, Andreas
10
Kenning, Peter
10
Terlutter, Ralf
10
Cremer, Helmuth
9
De Donder, Philippe
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Hinterhuber, Andreas
9
Schröder, Hendrik
9
Ahlert, Dieter
8
Backhaus, Klaus
8
Foxall, Gordon R.
8
Homburg, Christian
8
Huber, Frank
8
Kirchgeorg, Manfred
8
Krafft, Manfred
8
Plott, Charles
8
Rodriguez, Frank
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Simon, Hermann
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Esch, Franz-Rudolf
7
Faßnacht, Martin
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The Oxford handbook of pricing management
51
Innovation in pricing : contemporary theories and best practices
43
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Handbook of experimental economics results ; Vol. 1
27
Transformative consumer research for personal and collective well-being
26
Handbook of pricing research in marketing
22
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
New developments and approaches in consumer behavior research
15
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
14
Structural models of wage and employment dynamics : [... papers presented at the Conference on Labor Market Models and Matched Employer-Employee Data held at Sandbjerg Manor in Sønderborg, Denmark, August 15 - 18, 2004]
14
The ROI of pricing : measuring the impact and making the business case
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
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ECONIS (ZBW)
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1
Search with uninformed buyers and imperfect recall
McCarthy, Ian M.
- In:
Consumer issues in global economics, finance and business
,
(pp. 211-225)
.
2011
Persistent link: https://www.econbiz.de/10009427417
Saved in:
2
Consumer search and pricing behavior in Internet markets
Janssen, Maarten C. W.
;
Moraga-González, José Luis
; …
- In:
Internet and digital economics : [principles, methods …
,
(pp. 460-483)
.
2007
Persistent link: https://www.econbiz.de/10003514582
Saved in:
3
Frictions
in product markets
Gavazza, Alessandro
;
Lizzeri, Alessandro
- In:
Handbook of industrial organization : volume 4
,
(pp. 433-484)
.
2021
Persistent link: https://www.econbiz.de/10013459551
Saved in:
4
Reference points beyond
price
:
fairness
effects in customer choices
Mathies, Christine
- In:
Pricing perspectives : marketing and management …
,
(pp. 99-118)
.
2008
Persistent link: https://www.econbiz.de/10003775065
Saved in:
5
The effect of glucose consumption on customers'
price
fairness
perception
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Eberhardt, Tim
; …
- In:
Neuroeconomics
,
(pp. 7-49)
.
2014
Persistent link: https://www.econbiz.de/10010360420
Saved in:
6
Marketing decisions with reference
price
effect
Zhang, Juzhi
;
Zhou, Erfeng
;
Gou, Qinglong
;
Li, Susan
-
2014
Persistent link: https://www.econbiz.de/10010369869
Saved in:
7
Consumer search and pricing
Ratchford, Brian Thomas
- In:
Handbook of pricing research in marketing
,
(pp. 91-107)
.
2009
Persistent link: https://www.econbiz.de/10003819669
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8
Referenzpreiseffekte bei der Preisbeurteilung
Schuckel, Marcus
;
Wierich, Ralf
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 397-417)
.
2007
Persistent link: https://www.econbiz.de/10003468239
Saved in:
9
Kundenzufriedenheit und Kundenpreisverhalten
Bösener, Kathrin
;
Roth, Stefan
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 65-91)
.
2015
Persistent link: https://www.econbiz.de/10010469031
Saved in:
10
Zum Zusammenhang von internem Referenzpreis und Preisgünstigkeitsurteil : Heterogenität als Ursache für beobachtbare Verlust-Aversion bei der Beurteilung von Preisen?
Schuckel, Marcus
;
Wierich, Ralf
- In:
Pricing-Forschung in Deutschland
,
(pp. 83-92)
.
2005
Persistent link: https://www.econbiz.de/10003272502
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