Marketing decisions with reference price effect
Year of publication: |
2014
|
---|---|
Authors: | Zhang, Juzhi ; Zhou, Erfeng ; Gou, Qinglong ; Li, Susan |
Published in: |
Hu - Op. - Hershey, Pa. : Business Science Reference. - 2014, p. 1476-1485
|
Subject: | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Börsenkurs | Share price | Entscheidung | Decision | USA | United States | Theorie | Theory |
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