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~type_genre:"Aufsatz im Buch"
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E-marketing ; Vol. 2
1
Managing business in a multi-channel world : success factors for e-business
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Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
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The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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Increasing awareness of the co-productive nature of professional services through blueprinting
Brax, Saara A.
;
Lillrank, Paul M.
- In:
Proceedings / First International Symposium on Services …
,
(pp. 115-124)
.
2009
Persistent link: https://www.econbiz.de/10003862594
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2
The influence of content and trust on consumers' intention to accept mobile advertisements
Westerlund, Mika
;
Rajala, Risto
;
Tuunanen, Tuure
;
Salo, Jari
-
2012
Persistent link: https://www.econbiz.de/10009575191
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3
Revenue logics of software companies developing mobile games
Rajala, Risto
;
Rossi, Matti
;
Tuunainen, Virpi Kristiina
; …
- In:
The Second International Conference on Mobile Business …
,
(pp. 417-426)
.
2003
Persistent link: https://www.econbiz.de/10003626207
Saved in:
4
Channel choices and revenue logics of software companies developing mobile games
Rajala, Risto
;
Rossi, Matti
;
Tuunainen, Virpi Kristiina
; …
- In:
Managing business in a multi-channel world : success …
,
(pp. 220-234)
.
2005
Persistent link: https://www.econbiz.de/10003121070
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