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~type_genre:"Aufsatz im Buch"
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Brand management
16
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9
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Kellogg on marketing
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4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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ECONIS (ZBW)
36
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1
Segmentation and targeting
Sternthal, Brian
;
Tybout, Alice M.
- In:
Kellogg on marketing
,
(pp. 3-30)
.
2001
Persistent link: https://www.econbiz.de/10001612972
Saved in:
2
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
Saved in:
3
Developing a compelling brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 73-91)
.
2010
Persistent link: https://www.econbiz.de/10008664286
Saved in:
4
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
5
Goals, policies, preferences, and actions
Markman, Arthur B.
;
Brendl, C. Miguel
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 183-199)
.
2005
Persistent link: https://www.econbiz.de/10003113331
Saved in:
6
Using sensory substitutions to make better business decisions (or how sensory devices connected to our body can help us outperform AI and common data analytics)
Cerf, Moran
;
Brendl, C. Miguel
- In:
Biometrics and neuroscience research in business and …
,
(pp. 37-82)
.
2024
Persistent link: https://www.econbiz.de/10014560319
Saved in:
7
Advertising strategy
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 215-246)
.
2001
Persistent link: https://www.econbiz.de/10001612986
Saved in:
8
Understanding consumers
Calder, Bobby J.
- In:
Kellogg on marketing
,
(pp. 151-164)
.
2001
Persistent link: https://www.econbiz.de/10001612981
Saved in:
9
Focus groups and the nature of qualitative marketing research
Calder, Bobby J.
-
2009
Persistent link: https://www.econbiz.de/10003793869
Saved in:
10
Writing a brand positioning statement and translating it into brand design
Calder, Bobby J.
- In:
Kellogg on marketing
,
(pp. 92-111)
.
2010
Persistent link: https://www.econbiz.de/10008664285
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