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~type_genre:"Aufsatz im Buch"
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The Blakemore strawberry
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Advertising effects
612
Werbewirkung
612
Economic psychology
207
Wirtschaftspsychologie
207
Consumer behaviour
186
Konsumentenverhalten
186
Theorie
168
Theory
168
Advertising
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Werbepsychologie
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Psychology of advertising
153
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Social web
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Aufsatz im Buch
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7,299
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7,299
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1,534
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1,534
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1,370
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1,185
Book section
1,057
Hochschulschrift
561
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401
Collection of articles of several authors
289
Sammelwerk
289
Aufsatzsammlung
157
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137
Bibliography included
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Esch, Franz-Rudolf
24
Diehl, Sandra
15
Pelsmacker, Patrick de
14
Terlutter, Ralf
13
Gierl, Heribert
11
Frey, Bruno S.
9
Hu, Teh-wei
9
King, Stephen
9
Silberer, Günter
8
Weinberg, Peter
8
Gröppel-Klein, Andrea
7
Mueller, Barbara
7
Cauberghe, Verolien
6
Langner, Tobias
6
Dens, Nathalie
5
Kenning, Peter
5
Malthouse, Edward C.
5
Steffenhagen, Hartwig
5
Stutzer, Alois
5
Bauer, Hans H.
4
Bruhn, Manfred
4
Calder, Bobby J.
4
Chaloupka, Frank J.
4
Dianoux, Christian
4
Hartmann, Patrick
4
Linhart, Zdenek
4
Mao, Zhengzhong
4
Mau, Gunnar
4
Pepels, Werner
4
Plassmann, Hilke
4
Strödter, Kristina
4
Ahlert, Dieter
3
Bambauer, Silke
3
Chan, Kara
3
Codron, Jean-Marie
3
Fischer, Alexander
3
Frey, Dieter
3
Försch, Steffen
3
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3
Günther, Ullrich
3
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International advertising and communication : current insights and empirical findings
20
The Cambridge handbook of psychology and economic behaviour
20
Cutting edge international research
16
Breaking new ground in theory and practice
15
Happiness, economics and politics : towards a multi-disciplinary approach
15
Tobacco control in developing countries
13
Advertising in new formats and media : current research and implications for marketers
11
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
11
Bridging the gap between advertising academia and practice
10
The Sage handbook of advertising
10
A master class in brand planning : the timeless works of Stephen King
9
Advertising, promotion, and new media
9
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
9
Economics of tobacco control in China : from policy research to practice
8
Leitfaden Online-Marketing ; [Bd. 1]
8
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
8
Selling modernity : advertising in twentieth-century Germany
8
A research agenda for economic psychology
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
Engaging consumers through branded entertainment and convergent media
6
Green advertising and the reluctant consumer
6
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
6
Marktpsychologie
6
Psychology of decision making in economics, business and finance
6
Wirtschaftspsychologie
6
Wirtschaftspsychologie : mit 21 Tabellen
6
Wirtschaftspsychologie und Organisationserfolg : Tagungsband zur 16. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Stuttgart, 11. bis 12. Februar 2011 ; ["Wirtschaftspsychologie und Organisationserfolg" - so lautete das Motto der 16. Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie (GWPs), die am 11. und 12. Februar 2011 durch die FernHochschule Riedlingen ausgerichtet wurde]
6
Advertising and violence : concepts and perspectives
5
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
5
Application of gaming in new media marketing
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Handbuch Kommunikationsmanagement
5
Handbuch der Marktforschung
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
5
The advertising and consumer culture reader
5
The psychological science of money
5
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ECONIS (ZBW)
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1
L' impact de la publicité sur la demande : une application à la demande tabac en France
Lemennicier, Bertrand
- In:
L'empirique en économie industrielle : [recueil des …
,
(pp. 433-492)
.
1996
Persistent link: https://www.econbiz.de/10001321452
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2
Rethinking message strategies : the difference between thin and thick slicing
Lee, Angela
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 139-158)
.
2008
Persistent link: https://www.econbiz.de/10003755909
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3
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
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4
Vergleichende Werbung
Esch, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 645-668)
.
2009
Persistent link: https://www.econbiz.de/10003766147
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5
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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6
Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia
;
Franz, Robert
;
Helnerus, Klaus
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 345-370)
.
2007
Persistent link: https://www.econbiz.de/10003468234
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7
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
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8
Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896 - 1914
Repp, Kevin
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 27-51)
.
2007
Persistent link: https://www.econbiz.de/10003603993
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9
Visions of prosperity : the Americanization of advertising in interwar Germany
Ross, Corey
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 52-77)
.
2007
Persistent link: https://www.econbiz.de/10003603996
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10
Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Friebe, Holm
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 78-101)
.
2007
Persistent link: https://www.econbiz.de/10003603998
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