Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896 - 1914
Kevin Repp
Year of publication: |
2007
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Authors: | Repp, Kevin |
Published in: |
Selling modernity : advertising in twentieth-century Germany. - Durham, NC [u.a.] : Duke Univ. Press, ISBN 0-8223-4047-X. - 2007, p. 27-51
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Subject: | Marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Kulturgeschichte | Cultural history | Deutschland (bis 1945) | Germany (until 1945) |
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