Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New Food Marketing : Trends &...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
4,913
Consumer behaviour
4,911
Marketing
1,644
Deutschland
835
Germany
835
Theory
788
Theorie
787
Target group
603
Zielgruppe
603
Beziehungsmarketing
532
Relationship marketing
532
Brand management
471
Markenführung
471
USA
419
United States
419
Marketing management
380
Marketingmanagement
380
Food
366
Lebensmittel
361
Social Web
328
Social web
328
Brand
296
Markenartikel
296
Online-Handel
289
Online retailing
288
Markenimage
287
Brand image
286
Internet marketing
270
Online-Marketing
270
Market research
266
Marktforschung
266
Einzelhandel
230
Retail trade
229
E-commerce
217
Electronic Commerce
217
Welt
209
World
209
Eating habit
177
Ernährungsverhalten
177
Advertising effects
173
more ...
less ...
Online availability
All
Undetermined
1,456
Free
97
Type of publication
All
Article
7,368
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
57,106
Aufsatz in Zeitschrift
57,106
Graue Literatur
9,895
Non-commercial literature
9,895
Working Paper
7,466
Book section
7,368
Arbeitspapier
7,279
Hochschulschrift
4,151
Thesis
2,999
Collection of articles of several authors
2,452
Sammelwerk
2,452
Aufsatzsammlung
1,554
Lehrbuch
1,256
research-article
1,234
Textbook
1,042
Konferenzschrift
1,019
Dissertation u.a. Prüfungsschriften
859
Bibliografie enthalten
828
Bibliography included
828
Case study
660
Fallstudie
660
Conference paper
626
Konferenzbeitrag
626
Conference proceedings
500
Collection of articles written by one author
369
Sammlung
369
Ratgeber
318
Amtsdruckschrift
316
Government document
316
review-article
307
Guidebook
290
Reprint
262
Handbook
228
Handbuch
228
Bibliographie
192
Congress Report
185
review
182
conceptual-paper
181
Glossar enthalten
174
more ...
less ...
Language
All
English
5,268
German
2,031
French
68
Estonian
1
Croatian
1
Hungarian
1
Italian
1
Polish
1
Swedish
1
more ...
less ...
Author
All
Spiller, Achim
22
Bruhn, Manfred
20
Meffert, Heribert
20
Homburg, Christian
18
Kirchgeorg, Manfred
18
Belk, Russell W.
17
Gröppel-Klein, Andrea
17
Wiedmann, Klaus-Peter
16
Bauer, Hans H.
15
Esch, Franz-Rudolf
14
Weinberg, Peter
13
Diller, Hermann
12
Terlutter, Ralf
12
Diehl, Sandra
11
Grunert, Klaus G.
11
Enneking, Ulrich
10
Hildebrandt, Lutz
10
Hill, Ronald Paul
10
Keller, Kevin Lane
10
Kenning, Peter
10
Stauss, Bernd
10
Adeola, Ogechi
9
Ahlert, Dieter
9
Arnould, Eric J.
9
Bagozzi, Richard P.
9
Fournier, Susan
9
Hennigs, Nadine
9
Kotler, Philip
9
Langner, Tobias
9
Schröder, Hendrik
9
Backhaus, Klaus
8
Benkenstein, Martin
8
Enke, Margit
8
Foxall, Gordon R.
8
Freiling, Jörg
8
Gierl, Heribert
8
Goldsmith, Ronald E.
8
Herrmann, Andreas
8
Langner, Sascha
8
Marinov, Marin A.
8
more ...
less ...
Institution
All
INFER, International Network for Economic Research
1
Universidad de Alicante / Grupo Balmis de Investigación en Salud Comunitaria e Historia de la Ciencia
1
Published in...
All
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Oxford handbook of the social science of obesity
31
The Routledge companion to consumer behavior
28
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
26
Transformative consumer research for personal and collective well-being
26
The silver market phenomenon : marketing and innovation in the aging society
23
The silver market phenomenon : business opportunities in an era of demographic change
22
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
22
Handbuch Zielgruppenmanagement
21
Product experience
20
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
18
Cross-cultural and critical perspectives on brands
18
Handbook of brand relationships
18
The evolution of brands : from signals of quality to storehouses of trust
18
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
17
Sustainable marketing, branding, and reputation management : strategies for a greener future
17
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Consumer culture theory
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
The Routledge companion to digital consumption
16
Consumer-brand relationships : theory and practice
15
Handbook of Islamic marketing
15
Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
15
Measuring and managing brands
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Oxford handbook of the economics of food consumption and policy
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Handbook of qualitative research methods in marketing
14
Perspectives on consumer behaviour : theoretical aspects and practical applications
14
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
14
The Routledge companion to marketing and feminism
14
The SAGE handbook of marketing ethics
14
Brand management ; Vol. 3
13
Critical perspectives on diversity, equity, and inclusion in marketing
13
Does marketing need reform? : fresh perspectives on the future
13
more ...
less ...
Source
All
ECONIS (ZBW)
7,368
Showing
1
-
10
of
7,368
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Zielgruppenansätze in der Lebensmittelvermarktung
Nitzko, Sina
;
Spiller, Achim
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 315-332)
.
2014
Persistent link: https://www.econbiz.de/10010246140
Saved in:
2
Baby boomers and the fast
food
industry
Paul, Ron
;
Rodriguez, Jacqueline
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 93-107)
.
2003
Persistent link: https://www.econbiz.de/10003672068
Saved in:
3
Ernährungsverhalten der Zukunft im Spiegel der Gesundheit
Elmadfa, Ibrahim
;
Meyer, Alexa L.
- In:
Was wir morgen essen werden : Herausforderungen und …
,
(pp. 179-188)
.
2009
Persistent link: https://www.econbiz.de/10003883571
Saved in:
4
Processing and acting on nutrition labeling on
food
: the state of knowledge and new directions for transformative consumer research
Grunert, Klaus G.
;
Bolton, Lisa E.
;
Raats, Monique M.
- In:
Transformative consumer research for personal and …
,
(pp. 333-351)
.
2012
Persistent link: https://www.econbiz.de/10009260769
Saved in:
5
The effects of
food
neophobia and
food
involvement in the intention to consume ethnic
food
using the theory of planned behavior
Rahman, Ahmad Dzar Ghiffari
;
Aruan, Daniel Tumpal Hamonangan
- In:
Research on firm financial performance and consumer behavior
,
(pp. 239-265)
.
2020
Persistent link: https://www.econbiz.de/10012501738
Saved in:
6
Nutritional Labeling
Drichoutis, Andreas C.
;
Nayga, Rodolfo M.
;
Lazaridis, …
- In:
The Oxford handbook of the economics of food …
.
2012
Persistent link: https://www.econbiz.de/10012881639
Saved in:
7
Essen, Trinken und Reisen im gesellschaftlichen Wandel : Potenziale für Weintourismus aus (wein-)soziologischer Perspektive
Brunner, Karl-Michael
- In:
Wein und Tourismus : Erfolg durch Synergien und …
,
(pp. 37-47)
.
2011
Persistent link: https://www.econbiz.de/10008806973
Saved in:
8
Special : Verpflegung im nationalen und internationalen Vergleich
Fladung, Ulrich
;
Wetterau, Horst
- In:
Modernes Verpflegungsmanagement : best practices für …
,
(pp. 213-234)
.
2007
Persistent link: https://www.econbiz.de/10003591164
Saved in:
9
Marketing
ethics in context : the promotion of unhealthy foods and beverages to children
Jackson, Michaela
;
Harrison, Paul
;
Swinburn, Boyd
; …
- In:
Handbook on ethics and marketing
,
(pp. 354-386)
.
2015
Persistent link: https://www.econbiz.de/10011302040
Saved in:
10
Governing taste : packaged foods, inscription devices, nutrition, and the child
Elliott, Charlene
- In:
The Routledge companion to advertising and promotional …
,
(pp. 267-282)
.
2013
Persistent link: https://www.econbiz.de/10010197560
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
