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The transformation of traditional TVs into digital platforms : a strategic marketing analysis on Turkish market
Şentürk, Hayat Ayar
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Managerial issues in digital transformation of global …
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(pp. 102-114)
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2021
Persistent link: https://www.econbiz.de/10012623638
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Digital storytelling and parasocial interaction for brand-consumer relationship
Şentürk, Hayat Ayar
- In:
Handbook of research on technology applications for …
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(pp. 197-214)
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2021
Persistent link: https://www.econbiz.de/10012307866
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