The transformation of traditional TVs into digital platforms : a strategic marketing analysis on Turkish market
Hayat Ayar Senturk
| Year of publication: |
2021
|
|---|---|
| Authors: | Şentürk, Hayat Ayar |
| Published in: |
Managerial issues in digital transformation of global modern corporations. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-2402-2. - 2021, p. 102-114
|
| Subject: | Türkei | Turkey | Digitale Plattform | Digital platform | Digitalisierung | Digitization | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-2402-2.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623638