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Country-of-Origin vs. Foreign...
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Konsumentenverhalten
4,915
Consumer behaviour
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Markenimage
816
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813
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Esch, Franz-Rudolf
25
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18
Gröppel-Klein, Andrea
17
Spiller, Achim
14
Bauer, Hans H.
13
Bruhn, Manfred
13
Burmann, Christoph
13
Weinberg, Peter
13
Diehl, Sandra
11
Keller, Kevin Lane
11
Terlutter, Ralf
11
Enneking, Ulrich
10
Gierl, Heribert
10
Grunert, Klaus G.
10
Schmitt, Bernd
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Fischer, Wolfgang Chr.
9
Fournier, Susan
9
Hill, Ronald Paul
9
Langner, Tobias
9
Schröder, Hendrik
9
Fischer, Alexander
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Park, C. Whan
8
Scherhorn, Gerhard
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Silberer, Günter
8
Ahlert, Dieter
7
Arnould, Eric J.
7
Diller, Hermann
7
Geise, Wolfgang
7
Goldsmith, Ronald E.
7
Homburg, Christian
7
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7
Meffert, Heribert
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
23
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Handbook of brand relationships
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Measuring and managing brands
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
14
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
14
The Oxford handbook of luxury business
14
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
14
Brand management ; Vol. 2
13
Brand management ; Vol. 3
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
13
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Luxury marketing : a challenge for theory and practice
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Strong brands, strong relationships
13
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Enhancing knowledge development in marketing ; Vol. 21
12
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
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1
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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2
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
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3
Image
Voordt, Dorotheus Johannes van der
- In:
Facilities management and corporate real estate …
,
(pp. 86-103)
.
2017
Persistent link: https://www.econbiz.de/10011541540
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The role of cosmopolitanism in consumer ethnocentrism, knowlege of brand origins and foreign purchase behaviour
Parts, Oliver
;
Vida, Irena
;
Vihalem, Ann
- In:
University-Business Cooperation Tallinn 2011 : …
,
(pp. 259-276)
.
2011
Persistent link: https://www.econbiz.de/10009515027
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5
Consumer ethnocentrism and country-of-origin effects
Palmer, Adrian
-
2011
Persistent link: https://www.econbiz.de/10009232349
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6
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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7
Pro-foreign consumption phenomenon in Africa : insights from Nigeria
Ogwo, Ogwo E.
;
Okpara, Gazie S.
- In:
The Routledge companion to business in Africa
,
(pp. 127-145)
.
2015
Persistent link: https://www.econbiz.de/10010393201
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8
African consumers and country-of-origin influence : evidence from Morocco
Oumlil, A. Ben
- In:
The Routledge companion to business in Africa
,
(pp. 117-126)
.
2015
Persistent link: https://www.econbiz.de/10010393202
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9
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
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10
Researching country image construct in the context of emerging economies
Ozretić Došen, Đurđana
;
Skare, Vatroslav
;
Krupka, Zoran
- In:
Research handbook of marketing in emerging economies
,
(pp. 163-196)
.
2017
Persistent link: https://www.econbiz.de/10011656258
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