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~type_genre:"Aufsatz im Buch"
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Conjoint analysis
3
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3
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2
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Aufsatz im Buch
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Graue Literatur
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Wedel, Michel
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Haaijer, Rinus
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Kalyanam, Kirthi
2
Kamakura, Wagner A.
2
Lal, Rajiv
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Vriens, Marco
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Wolfram, Gerd
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DeSarbo, Wayne
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Krijnen, Wim
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Fundamentals of marketing research ; Vol. 6
3
Conjoint measurement : methods and applications
2
Retailing in the 21st century : current and future trends
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Fundamentals of marketing research ; Vol. 3
1
Fundamentals of marketing research ; Vol. 5
1
The Sage handbook of advertising
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Environmental trends : future store technologies and their impact on grocery retailing
Kalyanam, Kirthi
;
Lal, Rajiv
;
Wolfram, Gerd
- In:
Retailing in the 21st century : current and future trends
,
(pp. 141-158)
.
2010
Persistent link: https://www.econbiz.de/10003936896
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2
Future store technologies and their impact on grocery retailing
Kalyanam, Kirthi
;
Lal, Rajiv
;
Wolfram, Gerd
- In:
Retailing in the 21st century : current and future trends
,
(pp. 95-112)
.
2006
Persistent link: https://www.econbiz.de/10003146627
Saved in:
3
Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 319-360)
.
1999
Persistent link: https://www.econbiz.de/10001444733
Saved in:
4
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
Saved in:
5
Introduction to visual marketing
Wedel, Michel
;
Pieters, Rik
- In:
Visual marketing : from attention to action ; …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10009260347
Saved in:
6
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
Saved in:
7
Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541145
Saved in:
8
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
Saved in:
9
A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541504
Saved in:
10
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
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