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Brand equity : defining, measu...
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19
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Strödter, Kristina
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Diehl, Sandra
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
44
Handbook of consumer psychology
42
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
36
The Routledge companion to contemporary brand management
32
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
30
The evolution of brands : from signals of quality to storehouses of trust
26
Transformative consumer research for personal and collective well-being
26
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
24
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
23
Kellogg on marketing : the marketing faculty of the kellog school of management
23
Strong brands, strong relationships
23
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
21
Innovative Markenführung und -implementierung
21
Kellogg on marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Cross-cultural and critical perspectives on brands
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Measuring and managing brands
20
Product experience
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
19
Dienstleistungsmarken : Forum Dienstleistungsmanagement
19
Handbook of brand relationships
19
Kellogg on branding : the marketing faculty of the Kellogg School of Management
19
Market orientation : transforming food and agribusiness around the customer
19
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Corporate brand and corporate reputation
18
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
Handbook on brand and experience management
18
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
18
The Oxford handbook of luxury business
18
The Routledge companion to strategic marketing
18
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
18
Brand management ; Vol. 3
17
Brand management in emerging markets : theories and practice
17
Consumer-brand relationships : theory and practice
17
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
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1
Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
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2
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
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3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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4
Does making consumers creative improve brand evaluations? : exploring the roles of consumer creativity in online marketing communications
Dou, Wenyu
;
Wu, Jintao
;
Yao, Qin
;
Wen, Na
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 338-344)
.
2012
Persistent link: https://www.econbiz.de/10010191486
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5
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
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6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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7
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
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8
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
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