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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021
Persistent link: https://www.econbiz.de/10012318787
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Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park; Dharmesti, Maria; Quach, Sara; … - In: Transforming relationship marketing : strategies and …, (pp. 145-159). 2021
Persistent link: https://www.econbiz.de/10012318955
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Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul; Thaichon, Park; Quach, Sara; Weaven, Scott - In: Luxury marketing, sustainability and technology : the …, (pp. 15-36). 2023
Persistent link: https://www.econbiz.de/10014484442
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Ethical and sustainability issues of Artificial Intelligence (AI) in the luxury industry
Ferm, Lars-Erik Casper; Shawky, Sara; Thaichon, Park; … - In: Luxury marketing, sustainability and technology : the …, (pp. 37-52). 2023
Persistent link: https://www.econbiz.de/10014484446
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Risks and barriers towards organ donation : strategies to move forward from relationship marketing perspectives
Alsalem, Amani; Quach, Sara - In: Transforming relationship marketing : strategies and …, (pp. 24-42). 2021
Persistent link: https://www.econbiz.de/10012318788
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Customer perceptions in possession-processing services : factors and indicators of behavioural loyalty
Boonnark, Kittisorn; Ross, Mitchell; … - In: Transforming relationship marketing : strategies and …, (pp. 83-99). 2021
Persistent link: https://www.econbiz.de/10012318908
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Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021
Persistent link: https://www.econbiz.de/10012585849
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Blurring the line between physical and digital environment : the impact of artificial intelligence on customers' relationship and customer experience
Hasan, Rakibul; Weaven, Scott; Thaichon, Park - In: Developing digital marketing : relationship perspectives, (pp. 135-153). 2021
Persistent link: https://www.econbiz.de/10012586399