//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Going Backward to Move Forward...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
6
Marketingmanagement
6
E-commerce
4
Electronic Commerce
4
Competitive advantage
3
Einzelhandelspreis
3
Internet marketing
3
Online-Marketing
3
Retail price
3
Welt
3
Wettbewerbsvorteil
3
World
3
Allocation
2
Allokation
2
Bibliometrics
2
Bibliometrie
2
Innovation
2
Market entry
2
Markteintritt
2
Mobile communications
2
Mobilkommunikation
2
Personalization
2
Pharmaceutical industry
2
Pharmaindustrie
2
USA
2
United States
2
2000-2003
1
Advertising
1
Advertising effects
1
App
1
B-to-B-Marketing
1
Business-to-business marketing
1
Competition
1
Competitive strategy
1
Consumer behaviour
1
Decision theory
1
Distribution costs
1
Einzelhandel
1
Entscheidungstheorie
1
Estimation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
50
Aufsatz in Zeitschrift
50
Book section
19
Collection of articles of several authors
5
Sammelwerk
5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Thesis
3
Working Paper
3
Reprint
2
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
19
Author
All
Shankar, Venkatesh
19
Bolton, Ruth N.
3
Montoya, Detra Y.
2
Carpenter, Gregory S.
1
Donato, Mary P.
1
Li, Jiaoyang
1
Narang, Unnati
1
Pan, Xing
1
Ratchford, Brian Thomas
1
Varadarajan, Rajan
1
Yadav, Manjit S.
1
more ...
less ...
Published in...
All
Handbook of marketing strategy
4
Retailing in the 21st century : current and future trends
2
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of strategic e-business management
1
Handbook of technology and innovation management
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Marketing in a digital world
1
Marketing mix decisions : new perspectives and practices
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Organizing the new industrial economy
1
The Routledge companion to strategic marketing
1
The SAGE handbook of international marketing
1
The power of one : gaining business value from personalization technologies
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
2
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
3
The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Shankar, Venkatesh
- In:
Handbook of technology and innovation management
,
(pp. 57-112)
.
2008
Persistent link: https://www.econbiz.de/10003769462
Saved in:
4
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
Saved in:
5
Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
Saved in:
6
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
7
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
Saved in:
8
Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh
- In:
Handbook of marketing decision models
,
(pp. 469-498)
.
2008
Persistent link: https://www.econbiz.de/10003755289
Saved in:
9
B2B e-commerce
Shankar, Venkatesh
- In:
Handbook of business-to-business marketing
,
(pp. 625-638)
.
2012
Persistent link: https://www.econbiz.de/10009500111
Saved in:
10
Allocation of marketing resources
Shankar, Venkatesh
- In:
The Routledge companion to strategic marketing
,
(pp. 208-230)
.
2021
Persistent link: https://www.econbiz.de/10012498495
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->