Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Studying customer experience a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
3
Relationship marketing
3
Social Web
3
Social web
3
B corp
1
Betriebliche Kreislaufwirtschaft
1
Big Data
1
Big data
1
Brand extension
1
Brand management
1
Business start-up
1
Celebrity endorsement
1
Celebrity-Werbung
1
Circular economy
1
Competitive advantage
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Danone
1
Data Mining
1
Data mining
1
Emotion
1
Entrepreneurs
1
Fashion
1
Furniture industry
1
Industrie 4.0
1
Industry 4.0
1
Junge Erwachsene
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markentransfer
1
Marketing
1
Mode
1
Möbelindustrie
1
Nachhaltigkeit
1
Pakistan
1
Performance measurement
1
Performance-Messung
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
30
Aufsatz in Zeitschrift
30
Book section
9
Aufsatzsammlung
4
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
9
Author
All
Jiménez-Zarco, Ana Isabel
8
Izquierdo-Yusta, Alicia
4
Martínez-Ruiz, María Pilar
2
Méndez-Aparicio, M. Dolores
2
Ali, Imran
1
Bicho, Marta
1
Cerdán-Chiscano, Mònica
1
Jiménez-Zarco, Anan Isabel
1
Lara-Guillén, Jorge
1
Martínez-Ruíz, M. Pilar
1
Moreno-Gavara, Carmen
1
Munoz-Puche, Almudena
1
Olive, Antoni
1
Rospigliosi, asher
1
Soler-Labajos, Neus
1
Torrent-Sellens, Joan
1
more ...
less ...
Published in...
All
Corporate social responsibility in the digital age
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on retailer-consumer relationship development
1
New perspectives and possibilities in strategic management in the 21st century : between tradition and modernity
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Social media listening and monitoring for business applications
1
Socio-economic perspectives on consumer engagement and buying behavior
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When responsible production and consumption matter : the case of Danone
Izquierdo-Yusta, Alicia
;
Méndez-Aparicio, M. Dolores
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 199-211)
.
2023
Persistent link: https://www.econbiz.de/10014320703
Saved in:
2
Marketing 4.0 : enhancing consumer-brand engagement through big data analysis
Jiménez-Zarco, Ana Isabel
;
Rospigliosi, asher
; …
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 93-117)
.
2017
Persistent link: https://www.econbiz.de/10011647107
Saved in:
3
Reverse logistics and marketing as tools for sustainability
Lara-Guillén, Jorge
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 17-51)
.
2023
Persistent link: https://www.econbiz.de/10014414169
Saved in:
4
The impact of integration of 4.0 technologies in the traditional manufacturing industry : evidence from furniture sector enterprises in Spain
Munoz-Puche, Almudena
;
Jiménez-Zarco, Ana Isabel
; …
- In:
New perspectives and possibilities in strategic …
,
(pp. 319-348)
.
2023
Persistent link: https://www.econbiz.de/10014339707
Saved in:
5
Entrepreneurial initiatives and competitive advantage in technology-based companies : the role of the founding team
Cerdán-Chiscano, Mònica
;
Olive, Antoni
; …
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 133-154)
.
2016
Persistent link: https://www.econbiz.de/10011430558
Saved in:
6
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
7
Productivity on the social web : the use of social media and expectation of results
Soler-Labajos, Neus
;
Jiménez-Zarco, Ana Isabel
- In:
Social media listening and monitoring for business …
,
(pp. 45-68)
.
2017
Persistent link: https://www.econbiz.de/10011565161
Saved in:
8
Using social media for CSR communication and engaging stakeholders
Ali, Imran
;
Jiménez-Zarco, Ana Isabel
;
Bicho, Marta
- In:
Corporate social responsibility in the digital age
,
(pp. 165-185)
.
2015
Persistent link: https://www.econbiz.de/10010513429
Saved in:
9
Personally engaged with retail clients : Marketing 3.0 in response to new consumer profiles
Jiménez-Zarco, Anan Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 219-237)
.
2014
Persistent link: https://www.econbiz.de/10010379302
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
