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Integratives Konzept von Verkaufsmanagement und -steuerung in Multikanal-Vertriebsbanken
Dirsch, Peter; Riekeberg, Marcus - In: Strategische Gesamtbanksteuerung, (pp. 341-367). 2011
Persistent link: https://www.econbiz.de/10009510401
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Kundenorientierte Organisationsstrukturen in Filialbanken
Oehler, Andreas - In: Kundenzufriedenheit und Kundenbindung : Strategien und …, (pp. 255-287). 1998
Persistent link: https://www.econbiz.de/10001305181
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The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa; Hartmann, Patrick; He, Jiaxun; … - In: Bridging the gap between advertising academia and practice, (pp. 29-41). 2017
Persistent link: https://www.econbiz.de/10011539962
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Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne; Lichtlé, Marie-Christine - In: Bridging the gap between advertising academia and practice, (pp. 133-150). 2017
Persistent link: https://www.econbiz.de/10011540335
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Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah; Kim, Minjeong - In: International marketing in the fast changing world, (pp. 235-253). 2015
Persistent link: https://www.econbiz.de/10011416191
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The SHARP conceptual framework for young African-American adults ... what is cool?
Sharperson, Carl; Leseane, Reginald - In: International business realisms : globalizing locally …, (pp. 42-54). 2013
Persistent link: https://www.econbiz.de/10011418001
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016
Persistent link: https://www.econbiz.de/10011484688
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Focus groups
Kandola, Binna - In: Management research challenge : selected readings, (pp. 20-36). 2014
Persistent link: https://www.econbiz.de/10011505900
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Attitudes and perceptions towards Islamic banking among Muslims and non-Muslims in Malaysia : implications for marketing to Baby Boomers and X-Generation
Loo, Mark - In: Issues in Islamic banking, (pp. 21-46). 2016
Persistent link: https://www.econbiz.de/10011522101
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Employer Branding als Teil einer integrierten Markenführung
Kremmel, Dietmar; Walter, Benjamin von - In: Employer brand management : Arbeitgebermarken aufbauen …, (pp. 37-67). 2016
Persistent link: https://www.econbiz.de/10011525960