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~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
4,895
Consumer behaviour
4,892
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800
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800
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606
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605
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503
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223
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203
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203
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199
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199
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193
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193
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54,842
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8,675
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7,580
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3,027
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2,101
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Nufer, Gerd
33
Bühler, André W.
20
Gröppel-Klein, Andrea
19
Frick, Bernd
17
Belk, Russell W.
16
Bühler, André
13
Weinberg, Peter
13
Andreff, Wladimir
12
Bauer, Hans H.
12
Bruhn, Manfred
12
Franck, Egon
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Humphreys, Brad R.
10
Schellhaaß, Horst-Manfred
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Simmons, Robert
9
Szymanski, Stefan
9
Ahlert, Dieter
8
Breuer, Christoph
8
Dietl, Helmut
8
Esch, Franz-Rudolf
8
Forrest, David
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Woratschek, Herbert
8
Arnould, Eric J.
7
Diller, Hermann
7
Drengner, Jan
7
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Product experience
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
18
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
18
The business of sport management
18
The evolution of brands : from signals of quality to storehouses of trust
18
Economics through sports
17
Handbook of brand relationships
17
The economics of sports
17
Cross-cultural and critical perspectives on brands
16
Handbook on the economics of professional football
16
Strategies in sports marketing : technologies and emerging trends
16
The sports business in the Pacific Rim : economics and policy
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
International sports marketing : principles and perspectives
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Sport marketing in a global environment : strategic perspectives
14
A modern guide to sports economics
13
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
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1
Sponsoring
im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 263-291)
.
2013
Persistent link: https://www.econbiz.de/10009705015
Saved in:
2
Competitive intensity : sporting rules generating it and impact on fan demand
Scelles, Nicolas
;
Andreff, Wladimir
- In:
A modern guide to sports economics
,
(pp. 57-69)
.
2021
Persistent link: https://www.econbiz.de/10013168484
Saved in:
3
The transfer from a major sport event to a
sponsoring
brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
Saved in:
4
The dark side of
sponsoring
and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela
;
Drengner, Jan
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 37-58)
.
2010
Persistent link: https://www.econbiz.de/10008654337
Saved in:
5
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
6
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
7
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 203-231)
.
2011
Persistent link: https://www.econbiz.de/10008738195
Saved in:
8
Sponsoring
im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
9
Sponsorship
of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 467-483)
.
2012
Persistent link: https://www.econbiz.de/10009621555
Saved in:
10
Predicting the attentional effect of sport
sponsorship
information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
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