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Quantitative marketing research
Iacobucci, Dawn - In: Kellogg on marketing, (pp. 195-211). 2001
Persistent link: https://www.econbiz.de/10001612984
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Services marketing and customer service
Iacobucci, Dawn - In: Kellogg on marketing, (pp. 320-329). 2001
Persistent link: https://www.econbiz.de/10001612995
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The quality improvement customers didn't want
Iacobucci, Dawn - In: Marketing through minefields, (pp. 121-160). 2008
Persistent link: https://www.econbiz.de/10003813888
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Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Marketing in a digital world, (pp. 141-166). 2019
Persistent link: https://www.econbiz.de/10012123425
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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 2010
Persistent link: https://www.econbiz.de/10003924113
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Social networks : you've lost control
Iacobucci, Dawn; Salter, James M. - In: The network challenge : strategy, profit, and risk in …, (pp. 67-84). 2009
Persistent link: https://www.econbiz.de/10003863851
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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391