Digitalization is the core driving force of the fourth industrial revolution. This new era will result in paradigm … production. The digitalization driven paradigm shift will make it possible to personalize also the marketing tools, like pricing …

accounting rules and principles. The aim of this paper is to analyze and systematize the key challenges that digitalization … literature. The results are showing that accounting profession is faced with numerous challenges in the era of digitalization … technology and digitalization will have a significant impact on the accounting profession in the coming period. Changes are …