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~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
4,909
Consumer behaviour
4,907
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1,335
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1,335
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865
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264
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237
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212
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212
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185
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185
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Esch, Franz-Rudolf
29
Gröppel-Klein, Andrea
24
Silberer, Günter
20
Pelsmacker, Patrick de
19
Bauer, Hans H.
18
Bruhn, Manfred
17
Diehl, Sandra
17
Terlutter, Ralf
17
Belk, Russell W.
16
Gierl, Heribert
16
Okazaki, Shintaro
15
Weinberg, Peter
14
Kenning, Peter
13
Wiedmann, Klaus-Peter
13
Langner, Tobias
12
Malthouse, Edward C.
12
Spiller, Achim
12
Ashkanasy, Neal M.
11
Bagozzi, Richard P.
11
Hennigs, Nadine
11
Mueller, Barbara
11
Fournier, Susan
10
Grunert, Klaus G.
10
Herrmann, Andreas
10
Ahlert, Dieter
9
Calder, Bobby J.
9
Diller, Hermann
9
Enneking, Ulrich
9
Hill, Ronald Paul
9
King, Stephen
9
Kirchgeorg, Manfred
9
Schröder, Hendrik
9
Skiera, Bernd
9
Fantapié Altobelli, Claudia
8
Foxall, Gordon R.
8
Karjaluoto, Heikki
8
Kreutzer, Ralf T.
8
Pepels, Werner
8
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8
Scherhorn, Gerhard
8
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Handbook of consumer psychology
43
Research companion to emotion in organizations
36
The Routledge companion to identity and consumption
35
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
34
Leitfaden Online-Marketing ; [Bd. 1]
34
Advertising theory
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
International advertising and communication : current insights and empirical findings
24
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
24
Breaking new ground in theory and practice
23
The advertising and consumer culture reader
22
Cutting edge international research
21
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
Product experience
20
The Cambridge handbook of workplace affect
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Explorations in critical studies of advertising
18
Handbook of research on integrating social media into strategic marketing
18
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
18
The Sage handbook of advertising
18
The evolution of brands : from signals of quality to storehouses of trust
18
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
17
E-marketing ; Vol. 1
17
Handbook of brand relationships
17
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Bridging the gap between advertising academia and practice
16
Digital advertising : theory and research
16
Internet advertising : theory and research
16
New developments and approaches in consumer behavior research
16
The Routledge companion to digital consumption
16
The SAGE handbook of digital marketing
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
E-marketing ; Vol. 2
15
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ECONIS (ZBW)
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1
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
Saved in:
2
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
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3
Modeling the effects of attitudes toward
advertising
of the Internet
Manolis, Chris
;
Averill, Nicole
;
Brooks, Charles M.
- In:
Advances in electronic marketing
,
(pp. 247-269)
.
2005
Persistent link: https://www.econbiz.de/10003168547
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4
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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Cross-media
advertising
in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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6
Facebook data breach : a systematic review of its consequences on consumers' behaviour towards
advertising
Lulandala, Emmanuel Elioth
- In:
Strategic system assurance and business analytics
,
(pp. 45-68)
.
2020
Persistent link: https://www.econbiz.de/10012240762
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7
Factors affecting Jordanian consumers' attitudes towards Facebook
advertising
: case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
Persistent link: https://www.econbiz.de/10011825175
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8
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
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9
Survey of measures evaluating
advertising
effectiveness based on users' web activity
Bhat, Subodh
;
Bevans, Michael
;
Sengupta, Sanjit
- In:
Advertising, promotion, and new media
,
(pp. 68-99)
.
2015
Persistent link: https://www.econbiz.de/10011708656
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10
How to communicate sustainability in tourism : examining value-based drivers for
advertising
effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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