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Consumer culture theory and its contented discontent : an interview with Søren Askegaard

Askegaard, Søren (interviewee); Cronin, James (interviewer) - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 127-144

Persistent link: https://www.econbiz.de/10013206502

How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights

Ranfagni, Silvia; Camiciottoli, Belinda Crawford; … - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 70-85

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Who is a terrorist? : exploring the utility of interdisciplinary fields

Zahra, Heba Mohamed - In: Review of economics and political science : REPS 5 (2020) 2, pp. 149-161

Purpose - This paper aims to discuss the dilemma of terrorism as a political phenomenon that many political scientists care about; however, they find themselves incapable of explaining some of its aspects and they resort to other disciplines. The second part of the dilemma is related to the...

Persistent link: https://www.econbiz.de/10012181916

Die Konsumentenforschung im Marketing - Stärken und Schwächen aus Erfahrungssicht

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Mobile store environment dynamics : an interdisciplinary approach

Vrechopoulos, Adam P.; Manganari, Emmanouela E.; … - In: Handbook of research on mobile marketing management, (pp. 346-361). 2010

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Transformative service research : an agenda for the future

Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1203-1210

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Understanding poverty and promoting poverty alleviation through transformative consumer research

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Conceptualizing a transformative research agenda

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Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being

Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170

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Sustainable consumption : multi-disciplinary perspectives in honour of Professor Sir Partha Dasgupta

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