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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
~type_genre:"Textbook"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of brand management : an international journal
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Development engineering
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IEEE transactions on engineering management : EM
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ECONIS (ZBW)
505
USB Cologne (EcoSocSci)
22
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1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Die statistische
Graphik
als datenanalytisches und didaktisches Instrument : neue Einsatzmöglichkeiten durch Computerunterstützung
Geßler, Jürgen
-
1991
Persistent link: https://www.econbiz.de/10004113215
Saved in:
3
Kunst auf historischen Wertpapieren Deutschlands
Zilvar, Michael
-
2004
Persistent link: https://www.econbiz.de/10004412112
Saved in:
4
Bilder des Harem : Medienwandel und kultureller Austausch
Förschler, Silke
-
2010
Persistent link: https://www.econbiz.de/10008944005
Saved in:
5
Ogilvy on advertising
Ogilvy, David
-
1983
Persistent link: https://www.econbiz.de/10002573107
Saved in:
6
Vom Handwerk zur Kunst : die frühe Gebrauchs- und Gelegenheitsgraphik Adolph Menzels im europäischen Kontext
Bütow, Kerstin
-
1995
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004299855
Saved in:
7
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10004541265
Saved in:
8
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
9
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
Saved in:
10
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
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