//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Graphik + Design : Grundlagen:...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Design
186
design
170
Werbeträger
158
Advertising media
152
Product design
77
Produktgestaltung
77
Innovation
69
Werbewirkung
68
Advertising effects
67
Consumer behaviour
57
Konsumentenverhalten
57
Innovation management
49
Innovationsmanagement
49
Advertising
45
Werbung
45
USA
44
United States
44
Theorie
41
Theory
41
New product development
33
Produktentwicklung
33
Brand management
31
Markenführung
31
Werbeplanung
31
Advertising planning
30
innovation
22
Creativity
21
Internet marketing
21
Kreativität
21
Online-Marketing
21
Marketing management
20
Marketingmanagement
20
Deutschland
18
Germany
17
Knowledge management
17
Wissensmanagement
17
Communication media
16
Kommunikationsmedien
16
Brand image
15
Markenimage
15
more ...
less ...
Online availability
All
Undetermined
219
Free
82
Type of publication
All
Article
473
Book / Working Paper
42
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Glossary included
Konferenzbeitrag
Lehrbuch
Thesis
Article in journal
471
research-article
234
Aufsatz im Buch
92
Book section
92
Graue Literatur
72
Non-commercial literature
72
Working Paper
61
Hochschulschrift
52
case-report
45
Arbeitspapier
41
review-article
37
conceptual-paper
34
review
29
Article
23
Dissertation u.a. Prüfungsschriften
22
Ratgeber
19
Collection of articles of several authors
18
Sammelwerk
18
Case study
17
Fallstudie
17
Guidebook
13
viewpoint
13
Aufsatzsammlung
12
Bibliographie
12
Congress Report
12
Konferenzschrift
12
non-article
11
Conference paper
9
technical-paper
9
Bildband
8
Statistik
8
Report
7
Textbook
7
Bibliografie enthalten
6
Bibliography included
6
Handbook
6
more ...
less ...
Language
All
English
462
German
45
French
3
Undetermined
3
Indonesian
1
Spanish
1
Author
All
D'Ippolito, Beatrice
4
Simeone, Luca
4
Straker, Karla
4
Wrigley, Cara
4
Cautela, Cabirio
3
Dell'Era, Claudio
3
Gierl, Heribert
3
Jara Díaz, Sergio R.
3
Magistretti, Stefano
3
Schiuma, Giovanni
3
Secundo, Giustina
3
Baldwin, Carliss Y.
2
Barata, José M. Monteiro
2
Barbosa-Póvoa, Ana Paula
2
Barger, K. McCall
2
Beckman, Sara L.
2
Blakeman, Robyn
2
Brasel, S. Adam
2
Celhay, Franck
2
Chang, Chingching
2
Corradini, Carlo
2
Eisend, Martin
2
Erdogan, B. Zafer
2
Foroudi, Pantea
2
Franz, Gerhard
2
Garud, Raghu
2
Gupta, Suraksha
2
Henseler, Jörg
2
Huang, Edward
2
Jugenheimer, Donald W.
2
Kelley, Larry D.
2
Koslow, Scott
2
Lyytinen, Kalle
2
Maier, Ronald
2
Mattozzi, Alvise
2
Mattson, Christopher A.
2
Melewar, T. C.
2
Micheli, Pietro
2
Micu, Camelia C.
2
Midler, Christophe
2
more ...
less ...
Institution
All
Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
All
Journal of advertising research
13
California management review
9
International journal of production research
9
Journal of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Research policy : policy, management and economic studies of science, technology and innovation
6
African journal of science, technology, innovation and development : AJSTID
5
Industry and innovation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of innovation and entrepreneurship : JIE
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
The journal of brand management : an international journal
5
Development engineering
4
IEEE transactions on engineering management : EM
4
International journal of project management : the journal of The International Project Management Association
4
Journal of business anthropology
4
Journal of business research : JBR
4
Journal of retailing
4
Journal of retailing and consumer services
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of industrial organization
3
International journal of product lifecycle management : IJPLM
3
International journal of production economics
3
Journal of business strategy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of media business studies
3
Journal of organization design : JOD
3
Marketing intelligence & planning
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
African journal of science, technology, innovation & development : AJSTID
2
Beiträge zum Produkt-Marketing
2
Climate policy
2
Creativity and innovation management
2
Enterprise & society : the international journal of business history
2
more ...
less ...
Source
All
ECONIS (ZBW)
504
BASE
11
Showing
1
-
10
of
515
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
2
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
3
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
4
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
Saved in:
5
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
6
Crossmediale Strategien überregionaler Tageszeitungen : empirische Studie am Beispiel des Pressemarkts in Österreich
Stark, Birgit
;
Kraus, Daniela
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 307-317
Persistent link: https://www.econbiz.de/10003731132
Saved in:
7
Werbung im Moment der Wahrheit : Darstellung und Beurteilung der POS-Medien als Teil einer integrierten Kommunikationsstrategie
Nagel, Michael
;
Unterbusch, Barbara
- In:
Handel im Fokus : aus dem Instituts für …
60
(
2008
)
3
,
pp. 102-130
Persistent link: https://www.econbiz.de/10003741643
Saved in:
8
Markenkommunikation in der neuen Medienwelt
Matt, Dominique von
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003765684
Saved in:
9
International celebrities: worldwide surrogate salesforce?
Erdogan, B. Zafer
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10003771445
Saved in:
10
Analytische Planung effektiver und effizienter Werbemixes
Steffenhagen, Hartwig
- In:
Journal of business economics : JBE
76
(
2006
)
5
,
pp. 499-524
Persistent link: https://www.econbiz.de/10003323781
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->