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Kramer, Dominik - 1998

Persistent link: https://www.econbiz.de/10000672606

Korff-Sage, Kirsten - 1999

Persistent link: https://www.econbiz.de/10000681792

Hsu, Pi-fang; Su, Yu-hsun - In: Journal of international marketing and marketing research 33 (2008) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10003639586

Möbus, Pamela; Heffler, Michael - In: Media-Perspektiven (2008) 6, pp. 282-290

Persistent link: https://www.econbiz.de/10003731126

Müller, Dieter K. - In: Media-Perspektiven (2008) 6, pp. 291-298

Persistent link: https://www.econbiz.de/10003731127

Stark, Birgit; Kraus, Daniela - In: Media-Perspektiven (2008) 6, pp. 307-317

Persistent link: https://www.econbiz.de/10003731132

Nagel, Michael; Unterbusch, Barbara - In: Handel im Fokus : aus dem Instituts für … 60 (2008) 3, pp. 102-130

Persistent link: https://www.econbiz.de/10003741643

Matt, Dominique von - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 6-10

Persistent link: https://www.econbiz.de/10003765684

Erdogan, B. Zafer - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 362-369

Persistent link: https://www.econbiz.de/10003771445

Steffenhagen, Hartwig - In: Journal of business economics : JBE 76 (2006) 5, pp. 499-524

Persistent link: https://www.econbiz.de/10003323781