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~type_genre:"Aufsatz in Zeitschrift"
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Geschichte der Werbung
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Eisend, Martin
37
Taylor, Charles Raymond
29
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27
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24
Septianto, Felix
23
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21
Gierl, Heribert
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Martín Herrán, Guiomar
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Mueller, Barbara
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Chan, Kara
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Evans, Nathaniel J.
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Hayes, Jameson L.
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King, Karen Whitehill
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Rozendaal, Esther
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Tremblay, Victor J.
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Bellman, Steven
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Cheong, Yunjae
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Diehl, Sandra
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Deutschland / Bundesamt für Bauwesen und Raumordnung
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ICORIA <14., 2015, London>
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economiesuisse
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Journal of advertising research
209
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
159
Journal of marketing communications
147
Journal of historical research in marketing
113
Journal of promotion management : JPM
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
The economic history review : a journal of economic and social history
73
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
63
Journal of retailing and consumer services
58
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Jahrbuch für Wirtschaftsgeschichte
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
44
The journal of economic history
44
Journal of marketing
43
Journal of business ethics : JOBE
38
Young consumers : insight and ideas for responsible marketers
38
European review of economic history
36
Marketing letters : a journal of research in marketing
34
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
34
Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of management history : JMH
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The journal of European economic history
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Economics letters
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
7,596
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1
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1
Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan
- In:
Journal of cultural economy
1
(
2008
)
2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
Saved in:
2
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
3
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
4
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Saved in:
5
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
6
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
7
The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Saved in:
8
The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
Saved in:
9
Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
Saved in:
10
"A dozen ideas to the minute" : advertising women, advertising to women
Scanlon, Jennifer
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10009793491
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