//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The limited effect of likable...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Measurement
11
Messung
11
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
8
Werbewirkung
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Advertising
6
Theorie
6
Theory
6
Werbung
6
Market research
5
Marktforschung
5
USA
5
United States
5
Brand image
4
Emotion
4
Markenimage
4
Advertising industry
2
Advertising planning
2
Australia
2
Australien
2
Comparison
2
Creativity
2
Erfolgsfaktor
2
Forschung
2
John R. Rossiter
2
Kreativität
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Perception
2
Print advertising
2
Printwerbung
2
Research
2
Sales promotion
2
Success factor
2
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
42
Arbeitspapier
10
Graue Literatur
10
Non-commercial literature
10
Working Paper
10
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Collection of articles of several authors
1
Lehrbuch
1
Reprint
1
Sammelwerk
1
Systematic review
1
Textbook
1
conceptual-paper
1
research-article
1
viewpoint
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
42
Author
All
Rossiter, John R.
41
Bergkvist, Lars
4
Dolnicar, Sara
3
Percy, Larry
3
Armstrong, Jon Scott
2
Franke, George R.
2
Grün, Bettina
2
Ahuvia, Aaron
1
Albaum, Gerald S.
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bellman, Steve
1
Bellman, Steven
1
Boshoff, Christo
1
Braithwaite, Bradley
1
Carlson, Les
1
Danaher, Peter J.
1
Fischer, Alexander
1
Foxall, Gordon R.
1
Grahl, Daniel
1
Howell, Roy D.
1
Huhmann, Bruce A.
1
Langner, Tobias
1
Lee, Nick
1
Lynn, Theodore
1
Mothersbaugh, David L.
1
Preacher, Kristopher J.
1
Rigdon, Edward E.
1
Roster, Catherine A.
1
Schweda, Anika
1
Smidts, Ale
1
Smith, Scott M.
1
Stewart, David W.
1
Theron, Callie
1
Varan, Duane
1
Wiley, James
1
Zaichkowsky, Judith Lynne
1
more ...
less ...
Published in...
All
Australasian marketing journal
6
International journal of advertising : the quarterly review of marketing communications
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing letters : a journal of research in marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing theory
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
2
Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
Saved in:
3
Defining the necessary components of creative, effective ads
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
Saved in:
4
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
Saved in:
5
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
Saved in:
6
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
Rossiter, John R.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 905-916
Persistent link: https://www.econbiz.de/10009579948
Saved in:
7
Further comment on "market orientation"
Rossiter, John R.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 108-112
Persistent link: https://www.econbiz.de/10009507920
Saved in:
8
A new measure of social classes
Rossiter, John R.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 89-93
Persistent link: https://www.econbiz.de/10009548840
Saved in:
9
Editorial: JBR special issue on executional elements in advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
Saved in:
10
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->