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PR professionals in France : an overview of the sector
Carayol, Valérie - In: Journal of communication management : an international … 14 (2010) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10003979124
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Agency practitioner theories of how advertising works
Nyilasy, Gergely; Reid, Leonard N. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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Communication management as a second-order management function : roles and functions of the communication executive ; results from a shadowing study
Nothhaft, Howard - In: Journal of communication management : an international … 14 (2010) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10003979111
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Communicative leadership
Hamrefors, Sven - In: Journal of communication management : an international … 14 (2010) 2, pp. 141-152
Persistent link: https://www.econbiz.de/10003979119
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Personalised networks of influence in public relations : strategic resources for achieving successful professional outcomes
Valentini, Chiara - In: Journal of communication management : an international … 14 (2010) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10003979122
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Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Martin, Brett A. S.; Veer, Ekant; Pervan, Simon J. - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 197-209
Persistent link: https://www.econbiz.de/10003508109
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The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte; O'Donohoe, Stephanie; Townley, Barbara - In: Human relations 62 (2009) 7, pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
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Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf - In: Zeitschrift für Unternehmensgeschichte 56 (2011) 1, pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245