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~type_genre:"Aufsatz in Zeitschrift"
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Brennpunkt Markenführung - ges...
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Markenführung
10,197
Brand management
10,174
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5,838
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5,338
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Melewar, T. C.
57
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36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Baumgarth, Carsten
29
Balmer, John M. T.
27
Christodoulides, George
25
Ko, Eunju
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Gupta, Suraksha
24
Guzman, Francisco
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Han, Heesup
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De Chernatony, Leslie
23
Diamantopoulos, Adamantios
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Esch, Franz-Rudolf
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Keller, Kevin Lane
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Sarkar, Abhigyan
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Veloutsou, Cleopatra
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Vrontis, Demetris
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Khan, Imran
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Romaniuk, Jenni
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Foroudi, Pantea
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Kunkel, Thilo
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Pitt, Leyland F.
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Iglesias, Oriol
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Roper, Stuart
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Paul, Justin
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Abratt, Russell
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Burmann, Christoph
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Dens, Nathalie
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Pelsmacker, Patrick de
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Sarkar, Juhi Gahlot
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Valette-Florence, Pierre
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Casidy, Riza
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Ekinci, Yuksel
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Fetscherin, Marc
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Global Brand Conference <11., 2016, Bradford>
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of business research : JBR
602
The journal of brand management : an international journal
560
The journal of product & brand management
385
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
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The marketing review
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European journal of marketing
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ECONIS (ZBW)
10,210
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1
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1
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial
Brexendorf, Tim Oliver
;
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 685-688
Persistent link: https://www.econbiz.de/10010514155
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
5
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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6
Measuring the short-term spillover impact of a product recall on a brand ecosystem
Mackalski, Robert
;
Belisle, Jean-Francois
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011339295
Saved in:
7
Kurdola : product portfolio decision
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10011343465
Saved in:
8
Influences of search engine optimization on performance of smes : a qualitative perceptive
Tomasi, Stella
;
Li, Xiaolin
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10011312101
Saved in:
9
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
10
The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie
;
Hill, Ronald Paul
;
Oleksiuk, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
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