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~type_genre:"Aufsatz in Zeitschrift"
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Marketing theory with a strate...
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Aufsatz in Zeitschrift
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Day, George S.
27
Wensley, Robin
8
Schoemaker, Paul J.
7
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2
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1
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1
Eggert, Andreas
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Fahey, Liam
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Frow, Pennie
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MIT sloan management review
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Journal of marketing
5
California management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
British journal of management : BJM
2
MSI reports : working paper series
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Strategy & leadership : a publication of Strategic Leadership Forum
2
Australasian marketing journal
1
European journal of marketing : EJM
1
Harvard business review : HBR
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Journal of historical research in marketing
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Journal of the Academy of Marketing Science
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Management decision : MD
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Oxford review of economic policy
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Assessing advantage : a framework for diagnosing competitive superiority
Day, George S.
- In:
Journal of marketing
52
(
1988
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10001055296
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2
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
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3
Product strategies, managerial comprehension, and organizational performance
Wensley, Robin
- In:
Oxford review of economic policy
15
(
1999
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10001515996
Saved in:
4
Putting AIM in context : retrospective and prospective views on UK management research initiatives
Wensley, Robin
- In:
Management decision : MD
47
(
2009
)
9
,
pp. 1476-1484
Persistent link: https://www.econbiz.de/10009524484
Saved in:
5
Getting to close to the fire : the challenge of engaging stories and saving lives
Wensley, Robin
- In:
British journal of management : BJM
22
(
2011
)
3
,
pp. 370-381
Persistent link: https://www.econbiz.de/10009308235
Saved in:
6
Does market orientation make sense?
Wensley, Robin
- In:
Australasian marketing journal
19
(
2011
)
3
,
pp. 148-150
Persistent link: https://www.econbiz.de/10009269438
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7
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10001824590
Saved in:
8
Closing the marketing capabilities gap
Day, George S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
Saved in:
9
Surfing temporary competitive advantage : the new competence
Day, George S.
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10010230220
Saved in:
10
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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