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A sales forecasting model for firms selling projects "to-order"
Rudelius, William - In: Advances in business marketing : a research annual 4 (1990), pp. 147-175
Persistent link: https://www.econbiz.de/10001097979
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A path-analytic study of a model of salesperson performance
Dubinsky, Alan J. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10001045548
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Antecedents of retail salesperson performance : a path analytic perspective
Dubinsky, Alan J. - In: Journal of business research : JBR 14 (1986) 3, pp. 253-268
Persistent link: https://www.econbiz.de/10001021674
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Wellness in business education : the convergence of theory, practice, and lifestyle
Hartley, Steven W.; Young, Cheri A. - In: Journal of education for business 94 (2019) 4, pp. 271-278
Persistent link: https://www.econbiz.de/10012201224
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Exploring the value of educational options in marketing
Bacon, Donald R.; Stewart, Kim A.; Hartley, Steven W.; … - In: Journal of marketing education : JME 45 (2023) 2, pp. 109-122
Persistent link: https://www.econbiz.de/10014326030
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Ethics in industrial selling : how product and service salespeople compare
Dubinsky, Alan J. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 160-170
Persistent link: https://www.econbiz.de/10001020277
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Assessing trade show functions and performance : an exploratory study
Kerin, Roger A. - In: Journal of marketing 51 (1987) 3, pp. 87-94
Persistent link: https://www.econbiz.de/10001052857
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Changing your mind about seeing a brand that you never saw : implications for brand attitudes
Howard, Daniel J.; Kerin, Roger A. - In: Psychology & marketing 28 (2011) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10008858091
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A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel; Kerin, Roger A. - In: The journal of product & brand management 22 (2013) 5/6, pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
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Impact of product life cycle stages on barriers to entry
Karakaya, Fahri; Kerin, Roger A. - In: Journal of strategic marketing 15 (2007) 4, pp. 269-280
Persistent link: https://www.econbiz.de/10003629892