//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Zeitalter von...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
10,109
Brand management
10,086
Consumer behaviour
5,932
Konsumentenverhalten
5,931
Brand image
5,277
Markenimage
5,277
Brand
3,535
Markenartikel
3,454
Beziehungsmarketing
2,008
Relationship marketing
2,008
Price competition
1,583
Preiswettbewerb
1,576
Social Web
1,360
Social web
1,360
Online-Marketing
1,196
Internet marketing
1,193
Theorie
973
Theory
973
Werbewirkung
867
Advertising effects
866
Marketing management
845
Marketingmanagement
842
Luxury goods
599
Luxusgüter
599
Einzelhandel
553
Retail trade
553
Advertising
549
Customer satisfaction
548
Kundenzufriedenheit
548
Brand loyalty
530
Werbung
527
USA
519
United States
514
Emotion
460
Preismanagement
447
Pricing strategy
447
Markentreue
446
Corporate reputation
391
Firmenimage
391
Duopol
379
more ...
less ...
Online availability
All
Undetermined
6,075
Free
851
Type of publication
All
Article
11,615
Book / Working Paper
90
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
11,705
Aufsatz im Buch
2,511
Book section
2,511
Graue Literatur
1,454
Non-commercial literature
1,454
Working Paper
1,338
Arbeitspapier
1,185
Hochschulschrift
866
Thesis
618
Case study
464
Fallstudie
464
Collection of articles of several authors
426
Sammelwerk
426
Aufsatzsammlung
316
Dissertation u.a. Prüfungsschriften
139
Conference paper
137
Konferenzbeitrag
137
Reprint
107
Konferenzschrift
104
Ratgeber
100
Guidebook
94
Lehrbuch
90
Textbook
76
Conference proceedings
57
Bibliografie enthalten
54
Bibliography included
54
Collection of articles written by one author
50
Sammlung
50
Handbook
39
Handbuch
39
Article
28
Interview
27
Amtsdruckschrift
19
Government document
19
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Glossar enthalten
11
Glossary included
11
more ...
less ...
Language
All
English
11,336
German
321
French
19
Italian
8
Russian
7
Spanish
5
Dutch
2
Serbian
2
Czech
1
Kazakh
1
Norwegian
1
Polish
1
Slovenian
1
Swedish
1
more ...
less ...
Author
All
Melewar, T. C.
57
Bang, Nguyen
35
Loureiro, Sandra Maria Correia
35
Merrilees, Bill
34
Phau, Ian
30
Baumgarth, Carsten
28
Balmer, John M. T.
27
Christodoulides, George
26
Ko, Eunju
25
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Esch, Franz-Rudolf
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Vrontis, Demetris
23
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Khan, Imran
21
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Roper, Stuart
19
Hollebeek, Linda D.
18
Paul, Justin
18
Abratt, Russell
17
Burmann, Christoph
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of business research : JBR
607
The journal of brand management : an international journal
550
The journal of product & brand management
386
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
107
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Journal of marketing
80
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
71
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of retailing
55
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
11,705
Showing
1
-
10
of
11,705
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entry deterrence of capacitated competition using price and non-price strategies
Wang, Huaqing
;
Gurnani, Haresh
;
Erkoc, Murat
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
Saved in:
2
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
3
The price-matching dilemma
Constantinou, Evangelos
;
Bernhardt, Dan
- In:
International journal of industrial organization
59
(
2018
),
pp. 97-113
Persistent link: https://www.econbiz.de/10012103330
Saved in:
4
Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
5
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
6
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
7
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
8
Snob effects, exclusivity, and competition intensity
Felsch, Daniela
;
Wiese, Harald
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10003709015
Saved in:
9
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
10
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->