//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beziehungsmanagement : Theoret...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
2,511
Market research
2,508
Consumer behaviour
809
Konsumentenverhalten
809
Absatz
702
Sales
682
Theory
395
Theorie
394
USA
299
United States
298
Marketing management
205
Marketingmanagement
205
Forecasting model
197
Prognoseverfahren
197
Deutschland
186
Germany
184
Marketing
173
Bibliometrics
169
Bibliometrie
169
Beziehungsmarketing
126
Relationship marketing
126
Scientific method
120
Wissenschaftliche Methode
120
Befragung
113
Interview
113
Selling
113
Verkauf
113
Einzelhandel
105
Retail trade
105
Social Web
104
Social web
104
Innovation
102
Brand image
96
Markenimage
96
Qualitative Methode
95
Qualitative method
95
Brand management
92
Markenführung
92
Measurement
87
Messung
87
more ...
less ...
Online availability
All
Undetermined
792
Free
145
Type of publication
All
Article
3,156
Book / Working Paper
44
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3,200
Aufsatz im Buch
1,304
Book section
1,304
Graue Literatur
1,035
Non-commercial literature
1,035
Hochschulschrift
821
Working Paper
576
Thesis
568
Arbeitspapier
555
Collection of articles of several authors
353
Sammelwerk
353
Lehrbuch
306
Bibliografie enthalten
277
Bibliography included
277
Textbook
266
Konferenzschrift
198
Aufsatzsammlung
193
Statistik
163
Conference proceedings
109
Statistics
108
Case study
101
Fallstudie
101
Handbook
69
Handbuch
69
Reprint
64
Amtsdruckschrift
59
Government document
59
Glossar enthalten
51
Glossary included
51
Mehrbändiges Werk
44
Multi-volume publication
44
No longer published / No longer aquired
38
Festschrift
31
Bibliografie
30
Ratgeber
30
Dissertation u.a. Prüfungsschriften
29
Guidebook
28
Market information
26
Marktinformation
26
more ...
less ...
Language
All
English
2,754
German
427
French
6
Spanish
4
Russian
3
Hungarian
2
Dutch
2
Czech
1
Croatian
1
more ...
less ...
Author
All
Hruschka, Harald
17
Decker, Reinhold
11
Dolnicar, Sara
11
Gierl, Heribert
11
Herrmann, Andreas
10
Steiner, Winfried J.
10
Belk, Russell W.
9
Eisend, Martin
9
Lee, Nick
9
Albers, Sönke
8
Baumgartner, Hans
8
DeSarbo, Wayne
8
Fildes, Robert
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Homburg, Christian
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Mentzer, John T.
7
Roberts, John H.
7
Schillewaert, Niels
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Allenby, Greg M.
6
Assimakopoulos, V.
6
Bauer, Hans H.
6
Calantone, Roger J.
6
Du, Rex Yuxing
6
Franses, Philip Hans
6
Goodwin, Paul
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Leeflang, Peter
6
Makridakis, Spyros G.
6
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
Mediterranean Social Sciences Research Council in Kairo
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
174
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
96
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
64
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of forecasting
47
Marketing letters : a journal of research in marketing
46
Journal of marketing management : MM
44
International journal of market research
41
Marketing : ZFP ; journal of research and management
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of business economics : JBE
33
Journal of consumer behaviour : an international research review
32
Journal of advertising research
30
Journal of retailing and consumer services
30
The marketing review
28
Journal of marketing
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
24
European journal of marketing : EJM
22
Die Betriebswirtschaft : DBW
20
Advances in business and management forecasting
19
European journal of operational research : EJOR
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
16
International journal of production economics
15
Journal of marketing education : JME
15
Journal of retailing
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Marketing intelligence & planning
15
Marketing theory
15
International journal of wine business research : IJWBR
14
Australasian marketing journal
13
more ...
less ...
Source
All
ECONIS (ZBW)
3,200
Showing
1
-
10
of
3,200
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
p&a Branchenreport 2007 : 2 Milliarden Euro Umsatz erreicht!
In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
2
,
pp. 10-11
Persistent link: https://www.econbiz.de/10003460179
Saved in:
2
Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
Saved in:
3
Organizational factors in sales forecasting management
Davis, Donna F.
;
Mentzer, John T.
- In:
International journal of forecasting
23
(
2007
)
3
,
pp. 475-495
Persistent link: https://www.econbiz.de/10003568060
Saved in:
4
Conceptual delimitations regarding the sales forecasting methods, case study for the seasonal coefficient method
Dragomirescu, Simona Elena
;
Solomon, Daniela Cristina
- In:
Studies and scientific researches / Economics edition / …
19
(
2014
),
pp. 102-111
Persistent link: https://www.econbiz.de/10011333793
Saved in:
5
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan
;
Steiner, Winfried J.
;
Weber, Anett
; …
- In:
European journal of operational research : EJOR
246
(
2015
)
1
,
pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
Saved in:
6
Which factors drive product sales in OTC markets?
Huber, Monika
;
Dippold, Katrin
;
Forsthofer, Rudolf
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009699716
Saved in:
7
Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen : eine empirische Studie auf Basis von Handelsdaten
Weber, Anett
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
82
(
2012
)
12
,
pp. 1337-1365
Persistent link: https://www.econbiz.de/10009685369
Saved in:
8
The effect of sales promotions intensity on volume and variability in category sales of large retailers
Zeybek, Ömer
;
Ülengin, Burç
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10013163666
Saved in:
9
Forecasting retailer product sales in the presence of structural change
Huang, Tao
;
Fildes, Robert
;
Soopramanien, Didier
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
Saved in:
10
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->