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~type_genre:"Aufsatz in Zeitschrift"
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Should Lilypad's hotels be mar...
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1
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International journal of hospitality management
964
Journal of business research : JBR
681
The journal of brand management : an international journal
620
The journal of product & brand management
391
International journal of contemporary hospitality management
366
Journal of retailing and consumer services
330
Tourism management : research, policies, practice
322
Journal of hospitality marketing & management
222
Tourism economics : the business and finance of tourism and recreation
172
European journal of marketing : EJM
157
Journal of travel and tourism marketing
153
Psychology & marketing
148
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Industrial marketing management : the international journal for industrial and high-tech firms
116
Tourism management perspectives : TMP
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Asia Pacific journal of marketing and logistics
114
The service industries journal
113
Journal of marketing management : MM
109
Journal of strategic marketing
108
Journal of marketing communications
107
Marketing intelligence & planning
106
Journal of marketing
99
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
94
The IUP journal of brand management : IJBRM
94
Journal of advertising research
92
Journal of revenue and pricing management
85
Journal of the Academy of Marketing Science
80
Marketing letters : a journal of research in marketing
79
Journal of fashion marketing and management
76
Journal of hospitality and tourism insights
73
Journal of international consumer marketing
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Cogent business & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
71
International journal of internet marketing and advertising : IJIMA
69
International journal of advertising : the review of marketing communications
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International marketing review
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ECONIS (ZBW)
15,958
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1
Should Lilypad's hotels be marketed under the corporate
brand
or their own brands?
Granoff, Jill
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 55
Persistent link: https://www.econbiz.de/10003621925
Saved in:
2
Should Lilypad's hotels be marketed under the corporate
brand
or their own brands?
Schulze, Horst
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621934
Saved in:
3
Should Lilypad's hotels be marketed under the corporate
brand
or their own brands?
Frampton, Jez
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621936
Saved in:
4
The formation of sub-
brand
love and corporate
brand
love in hotel
brand
portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
5
Corporate
brand
orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
6
Corporate
brand
and hotel performance : a resource-based perspective
Silva, Rosario
;
Gerwe, Oksana
;
Becerra, Manuel
- In:
Journal of business research : JBR
79
(
2017
),
pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
Saved in:
7
Transformational leadership and branding behavior in Taiwanese hotels
Uen, Jin-feng
;
Wu, Ting
;
Teng, Huei-chun
;
Liu, Yu-shuan
- In:
International journal of contemporary hospitality management
24
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009510236
Saved in:
8
Corporate
brand
strategy : drivers and outcomes of hotel industry's
brand
orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
9
Cognitive and emotional processing of
brand
logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
10
The role of MNC's subsidiaries in creating multinational corporte
brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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