//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mit mehr Sinn zu mehr Wort
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
10,214
Brand management
10,191
Consumer behaviour
8,446
Konsumentenverhalten
8,445
Brand image
5,614
Markenimage
5,614
Advertising
5,565
Werbung
5,521
Werbewirkung
5,179
Advertising effects
5,166
Brand
3,677
Markenartikel
3,595
Online-Marketing
2,722
Internet marketing
2,718
Beziehungsmarketing
2,128
Relationship marketing
2,128
Social Web
1,895
Social web
1,895
Marketing management
1,196
Marketingmanagement
1,193
USA
1,152
United States
1,147
Emotion
818
Theorie
775
Theory
775
Luxury goods
631
Luxusgüter
631
advertising
623
Customer satisfaction
586
Kundenzufriedenheit
586
Einzelhandel
584
Retail trade
584
Viral marketing
578
Virales Marketing
578
Brand loyalty
543
International marketing
469
Internationales Marketing
469
Markentreue
457
Personality psychology
441
Persönlichkeitspsychologie
441
more ...
less ...
Online availability
All
Undetermined
8,908
Free
1,252
Type of publication
All
Article
17,415
Book / Working Paper
136
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
17,551
Aufsatz im Buch
3,610
Book section
3,610
Graue Literatur
1,661
Non-commercial literature
1,661
Hochschulschrift
1,389
Working Paper
1,323
Arbeitspapier
1,192
Thesis
925
research-article
770
Collection of articles of several authors
659
Sammelwerk
659
Case study
547
Fallstudie
547
Aufsatzsammlung
439
Dissertation u.a. Prüfungsschriften
271
Konferenzschrift
242
Lehrbuch
220
Textbook
186
Conference paper
178
Konferenzbeitrag
178
Ratgeber
167
review-article
160
Bibliografie enthalten
154
Bibliography included
154
Guidebook
150
Reprint
144
review
134
Conference proceedings
106
conceptual-paper
76
Handbook
67
Handbuch
67
case-report
64
non-article
63
Collection of articles written by one author
57
Sammlung
57
Bibliographie
54
viewpoint
54
Article
50
more ...
less ...
Language
All
English
16,918
German
579
French
21
Italian
8
Spanish
7
Russian
4
Serbian
4
Portuguese
3
Arabic
1
Bulgarian
1
Finnish
1
Croatian
1
Kazakh
1
Dutch
1
Polish
1
Albanian
1
Swedish
1
more ...
less ...
Author
All
Melewar, T. C.
59
Gierl, Heribert
56
Eisend, Martin
54
Pelsmacker, Patrick de
54
Phau, Ian
47
Taylor, Charles Raymond
43
Septianto, Felix
40
Loureiro, Sandra Maria Correia
38
Dens, Nathalie
36
Bang, Nguyen
35
Merrilees, Bill
34
Kaiser, Harry M.
33
Pitt, Leyland F.
31
Romaniuk, Jenni
31
Baumgarth, Carsten
29
Esch, Franz-Rudolf
28
Balmer, John M. T.
27
Christodoulides, George
27
Dahlén, Micael
27
Keller, Kevin Lane
27
Ko, Eunju
27
Ford, John B.
26
Han, Heesup
26
Diamantopoulos, Adamantios
25
Gupta, Suraksha
25
Yoon, Sukki
25
De Chernatony, Leslie
24
Guzman, Francisco
24
Reijmersdal, Eva A. van
24
Stafford, Marla Royne
24
Torres, Ivonne M.
24
Vrontis, Demetris
24
Yoon, Hye Jin
24
Chang, Chingching
23
Huh, Jisu
23
Japutra, Arnold
23
Rosengren, Sara
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Bellman, Steven
22
more ...
less ...
Institution
All
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
Global Brand Conference <11., 2016, Bradford>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
more ...
less ...
Published in...
All
Journal of business research : JBR
810
The journal of brand management : an international journal
566
Journal of advertising research
427
The journal of product & brand management
391
Journal of retailing and consumer services
378
Journal of advertising : official publication of the American Academy of Advertising
310
Journal of marketing communications
296
International journal of advertising : the quarterly review of marketing communications
293
International journal of advertising : the review of marketing communications
267
Psychology & marketing
226
European journal of marketing : EJM
217
Journal of advertising
192
Journal of promotion management : JPM
188
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
158
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
153
Journal of promotion management : innovations in planning and applied research
148
Journal of marketing research : JMR
137
International journal of hospitality management
135
Journal of marketing management : MM
135
Asia Pacific journal of marketing and logistics
134
Journal of marketing
132
Marketing letters : a journal of research in marketing
131
International journal of internet marketing and advertising : IJIMA
128
Marketing intelligence & planning
127
Industrial marketing management : the international journal for industrial and high-tech firms
126
Journal of strategic marketing
116
Journal of the Academy of Marketing Science
112
Journal of international consumer marketing
99
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing : ZFP ; journal of research and management
97
The IUP journal of brand management : IJBRM
94
Journal of global marketing
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
90
Tourism management : research, policies, practice
88
Journal of historical research in marketing
87
Journal of marketing management : JMM ; journal of the Academy of Marketing
83
European journal of operational research : EJOR
82
Health marketing quarterly
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
more ...
less ...
Source
All
ECONIS (ZBW)
17,551
Showing
1
-
10
of
17,551
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
The risk of omitting warmth or competence information in ads :
advertising
strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
3
Virales Marketing
Friedrichsen, Mike
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003540489
Saved in:
4
Regulatory focus and attribute framing : evidence of compatibility effects in
advertising
Lin, Hui-fei
;
Shen, Fuyuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009510674
Saved in:
5
Are nutrient-content claims always effective? : match-up effects between product type and claim type in food
advertising
Choi, Hojoon
;
Paek, Hye-jin
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10009744448
Saved in:
6
Psychological ownership : a social marketing
advertising
message appeal? : not for women
Folse, Judith Anne Garretson
;
Moulard, Julie Guidry
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
Saved in:
7
Missing ingredients in cause-related
advertising
: the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
8
Competitive effects of purchase-based targeted
advertising
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
4
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009715358
Saved in:
9
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
10
Pro-environment
advertising
messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->