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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Gummesson, Evert
28
Mele, Cristina
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Polese, Francesco
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Naples Forum on Service <2, 2011, Capri>
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ECONIS (ZBW)
28
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1
The global crisis and the marketing scholar
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10003870017
Saved in:
2
Extending the service-dominant logic : from customer centricity to balanced centricity
Gummesson, Evert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10003679860
Saved in:
3
The theory/practice gap in B2B marketing reflections and search for solutions
Gummesson, Evert
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 619-625
Persistent link: https://www.econbiz.de/10010422021
Saved in:
4
2B or not 2B : that is the question
Gummesson, Evert
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 190-192
Persistent link: https://www.econbiz.de/10008934070
Saved in:
5
Productivity, quality and relationship marketing in service operations : a revisit in a new service paradigm
Gummesson, Evert
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 656-662
Persistent link: https://www.econbiz.de/10010395540
Saved in:
6
Commentary on "The role of innovation in driving the economy : lessons from the global financial crisis"
Gummesson, Evert
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2743-2750
Persistent link: https://www.econbiz.de/10010235327
Saved in:
7
From relationship marketing to total relationship marketing and beyond
Gummesson, Evert
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
Saved in:
8
Editorial: Marketing in adversity
Baker, Michael John
;
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
Saved in:
9
Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
Saved in:
10
The 2009 Naples Forum on Service : service-dominant logic, service science and network theory ; integrating three perspectives for a new service agenda
Gummesson, Evert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003969120
Saved in:
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