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Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298

Persistent link: https://www.econbiz.de/10010401994

Schmitt, Bernd; Zhang, Shi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 655-665

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Gilovich, Thomas; Kumar, Amit; Jampol, Lily - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 179-184

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Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171

Persistent link: https://www.econbiz.de/10010485534

Schmitt, Bernd; Brakus, J. Joško; Biraglia, Alessandro - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10013253556

Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659

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Schmitt, Bernd - 2010

Persistent link: https://www.econbiz.de/10009154596

Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10009548918

Schmitt, Bernd - In: The journal of brand management : an international journal 16 (2008/09) 7, pp. 417-419

Persistent link: https://www.econbiz.de/10009524658

Schmitt, Bernd - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-264

Persistent link: https://www.econbiz.de/10011312237