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Privatisation method effects on performance and market orientation of Central - Eastern European companies
Cox, Tony (contributor) - In: Journal of East European management studies : JEEMS 3 (1998) 4, pp. 355-371
Persistent link: https://www.econbiz.de/10001255923
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Marketing in Central and Eastern Europe
Hooley, Graham J. (contributor) - In: European journal of marketing : EJM 27 (1993) 11
Persistent link: https://www.econbiz.de/10001154851
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Unsicherheiten in Absatzbeziehungen von KMU in den Reformländern und Strategien ihrer Bewältigung
Rößl, Dietmar - In: Internationales Gewerbearchiv : IGA ; Zeitschrift für … 43 (1995) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10001180896
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First insights into the transfer of marketing know-how from Western firms to enterprises in Central and Eastern Europe : a qualitative study
Bennett, Roger - In: Journal of East European management studies : JEEMS 3 (1998) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10001236778
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The demographic and economic transition in Central and Eastern Europe : management implications
Perlitz, Manfred; Schulze, Lasse; Wilke, Christina Benita - In: Journal of East European management studies : JEEMS 15 (2010) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10003980847
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The demographic and economic transition in Central and Eastern Europe : management implications
Perlitz, Manfred; Schulze, Lasse; Wilke, Christina Benita - In: Journal of East European management studies : JEEMS 15 (2010) 2, pp. 149-176
these developments and points out strategies for Human Resources Management and Marketing in how to cope with upcoming … Marketing auf, um diese bevorstehenden Herausforderungen zu bewältigen. …
Persistent link: https://www.econbiz.de/10009786390
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Some aspects of origin labeling in CEE countries : the possibilities of collective marketing
Kovács, Barna - In: Society and economy : journal of the Corvinus … 27 (2005) 3, pp. 365-381
Persistent link: https://www.econbiz.de/10003312781
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A conceptual study on psychology of colour in marketing and branding
Gopikrishna, Ravikanti; Kumar, Montosh - In: International journal of economic research 12 (2015) 2, pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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Pre-school children and marketing communications
Preston, Christopher - In: International journal of consumer studies 40 (2016) 5, pp. 618-623
Persistent link: https://www.econbiz.de/10011620158