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~type_genre:"Aufsatz in Zeitschrift"
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Marketing : eine Einführung in...
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Marketing
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marketing
823
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713
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713
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471
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387
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4,717
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3,448
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2,266
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Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
12
Shultz, Clifford J.
12
Hruschka, Harald
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Homburg, Christian
9
Kraus, Sascha
9
Lusch, Robert F.
9
Thrassou, Alkis
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Malshe, Avinash
8
Stremersch, Stefan
8
Woodside, Arch G.
8
Beninger, Stefanie
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
Grewal, Rajdeep
7
Herrmann, Andreas
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Jones, Rosalind
7
Kumar, Satish
7
Lehmann, Donald R.
7
Miles, Morgan P.
7
O'Cass, Aron
7
O'Malley, Lisa
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Deutsches Institut für Wirtschaftsforschung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Gemeinschaften / Rat
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
1
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Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
75
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
Journal of business ethics : JOBE
38
The journal of business & industrial marketing
37
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
27
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Handelsforschung
18
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ECONIS (ZBW)
4,717
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1
Economie de l'Internet
Brousseau, Éric
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001629782
Saved in:
2
Social Media : corporate blogs; social workplace; community
marketing
; Social-Media-Lernumgebung; kollaboratives Schreiben; Arbeitsplatz der Zukunft/ Diana Ingenhoff (Hrsg.)...
Ingenhoff, Diana
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009657763
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
4
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
5
Attitudes toward, and use of, textbooks among
marketing
undergraduates : an exploratory study
Vafeas, Mario
- In:
Journal of marketing education : JME
35
(
2013
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10010210093
Saved in:
6
Business-to-business
marketing
textbooks : a comparative review
Backhaus, Klaus
;
Mell, Bastian
;
Sabel, Tatjana
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
Saved in:
7
Elektronischer Geschäftsverkehr
Aichholzer, Georg
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001405975
Saved in:
8
Die Großspendenakquise : Chancen, Herausforderungen und Möglichkeiten
Schiemenz, Andreas
;
Krzykowski, Angela
;
Schepers, Jörg
-
2016
Persistent link: https://www.econbiz.de/10011521785
Saved in:
9
Kompass für den Verkauf von Fleisch, Wurst und Geflügel : grundlegende Informationen für kompetenten Verkauf] ; Warenkunde, Verkostung, Produkte, Adressen
Fleischhauer, Dörte
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009781471
Saved in:
10
Geschichten erzählen : wie Stiftungen mit Storytelling arbeiten (können)
Kutz, Susanne
;
Noffke, Annika
-
2014
Persistent link: https://www.econbiz.de/10010466527
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