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"Translating" between survey answer formats
Dolnicar, Sara; Grün, Bettina - In: Journal of business research : JBR 66 (2013) 9, pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
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Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies
Tresidder, Richard - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 708-726
Persistent link: https://www.econbiz.de/10011433676
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Improving online panel data usage in sales research
Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10011486211
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Households in international marketing research : Vienna Diary Technique (VDT) as a method to investigate decision dynamics
Penz, Elfriede; Kirchler, Erich - In: International marketing review 33 (2016) 3, pp. 432-453
Persistent link: https://www.econbiz.de/10011487047
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
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Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice; Larsen, Gretchen - In: Marketing theory 19 (2019) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
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QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
De Villiers, Rouxelle - In: Australasian marketing journal 25 (2017) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10011792005
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Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian; Goode, Alastair; Anderson, Laura; Mary, … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
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Theories of knowledge and focus groups in organization and management research
Coule, Tracey - In: Qualitative research in organizations and management : … 8 (2013) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10009793432